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Billabong ▼ -0.005 | PPR - 0 | American Apparel ▼ 0.000 | The Buckle ▲ +0.66 | Columbia ▲ +0.36 | Deckers Outdoor ▲ +1.92 | Dicks ▲ +0.78 | Foot Locker ▲ +1.03 | Genesco ▲ +1.62 | Iconix Brand Group ▲ +0.72 | Jarden Corp ▲ +1.48 | Nordstrom ▲ +1.57 | Luxottica ▲ +0.29 | Nike ▲ +1.74 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▲ +2.71 | Quiksilver ▲ +0.07 | Zumiez ▲ +1.26 | Macys ▲ +1.31 | Tillys ▲ +0.26 |
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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

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Tiffany Montgomery
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Brands, retailers embrace Cyber Monday

By Tiffany Montgomery
November 28, 2011 6:48 AM

Some industry brands and retailers are embracing Cyber Monday today by offering special online offers.

 

Cyber Monday, the Monday after Thanksgiving, is a term that started five years ago and has grown into an online shopping event, according to the National Retail Federation.

 

According to a survey by the trade group, 88.2% of retailers will offer a special promotion for Cyber Monday, up from just 72.2 percent in 2007.

 

I scouted around a bit on the web this morning, and here is a roundup of some of the industry approaches. Some brands created special deals for Cyber Monday, while some extended Black Friday promotions.

 

Volcom 

Volcom is having a “2 for” sale on certain goods. Some examples: A men’s sweater regularly $49.50 – 2 for $55; a women’s long puffer jacket regularly $89.50 – 2 for $100; a kids full zip hoodie regularly $65 – 2 for $70.

 

Volcom is also offering free shipping.

 

Vans

A $15 e-gift certificate with purchase of $49 or more. Free Fed Ex two day shipping.

 

Reef

30% off entire site and free shipping over $75.

 

Swell.com 

20% off entire site

 

Hurley

Spend $100, save $20. Spend $200, save $50. Spend $300, save $100.

 

Quiksilver and DC 

Spend $100, get a $25 coupon code, free shipping on all orders

 

PacSun

30% off on entire site with orders of $50 or more.

 

Jack’s

20% off “almost” everything.

 

Sun Diego

20% off holiday sale.

 

Huntington Beach Surf & Sport 

20% off Thanksgiving sale.

 

Thalia Surf Shop 

25% off entire site on Monday.

 

Zumiez

Free shipping on all orders. The site points shoppers to a holiday gift guide with gifts under $100.

 

Orisue 

60% off entire site, “no order too small.”

 

 

 


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