AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
Some industry brands and retailers are embracing Cyber Monday today by offering special online offers.
Cyber Monday, the Monday after Thanksgiving, is a term that started five years ago and has grown into an online shopping event, according to the National Retail Federation.
According to a survey by the trade group, 88.2% of retailers will offer a special promotion for Cyber Monday, up from just 72.2 percent in 2007.
I scouted around a bit on the web this morning, and here is a roundup of some of the industry approaches. Some brands created special deals for Cyber Monday, while some extended Black Friday promotions.
Volcom is having a “2 for” sale on certain goods. Some examples: A men’s sweater regularly $49.50 – 2 for $55; a women’s long puffer jacket regularly $89.50 – 2 for $100; a kids full zip hoodie regularly $65 – 2 for $70.
Volcom is also offering free shipping.
A $15 e-gift certificate with purchase of $49 or more. Free Fed Ex two day shipping.
30% off entire site and free shipping over $75.
20% off entire site
Spend $100, save $20. Spend $200, save $50. Spend $300, save $100.
Spend $100, get a $25 coupon code, free shipping on all orders
30% off on entire site with orders of $50 or more.
20% off “almost” everything.
20% off holiday sale.
20% off Thanksgiving sale.
25% off entire site on Monday.
Free shipping on all orders. The site points shoppers to a holiday gift guide with gifts under $100.
60% off entire site, “no order too small.”