Sponsors
Billabong ▲ +0.015 | PPR ▲ +0.55 | American Apparel ▼ 0.000 | The Buckle ▲ +0.66 | Columbia ▲ +0.36 | Deckers Outdoor ▲ +1.92 | Dicks ▲ +0.78 | Foot Locker ▲ +1.03 | Genesco ▲ +1.62 | Iconix Brand Group ▲ +0.72 | Jarden Corp ▲ +1.48 | Nordstrom ▲ +1.57 | Luxottica ▲ +0.29 | Nike ▲ +1.74 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▲ +2.71 | Quiksilver ▲ +0.07 | Zumiez ▲ +1.26 | Macys ▲ +1.31 | Tillys ▲ +0.26 |
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Brands, retailers embrace Cyber Monday

By Tiffany Montgomery
November 28, 2011 6:48 AM

Some industry brands and retailers are embracing Cyber Monday today by offering special online offers.

 

Cyber Monday, the Monday after Thanksgiving, is a term that started five years ago and has grown into an online shopping event, according to the National Retail Federation.

 

According to a survey by the trade group, 88.2% of retailers will offer a special promotion for Cyber Monday, up from just 72.2 percent in 2007.

 

I scouted around a bit on the web this morning, and here is a roundup of some of the industry approaches. Some brands created special deals for Cyber Monday, while some extended Black Friday promotions.

 

Volcom 

Volcom is having a “2 for” sale on certain goods. Some examples: A men’s sweater regularly $49.50 – 2 for $55; a women’s long puffer jacket regularly $89.50 – 2 for $100; a kids full zip hoodie regularly $65 – 2 for $70.

 

Volcom is also offering free shipping.

 

Vans

A $15 e-gift certificate with purchase of $49 or more. Free Fed Ex two day shipping.

 

Reef

30% off entire site and free shipping over $75.

 

Swell.com 

20% off entire site

 

Hurley

Spend $100, save $20. Spend $200, save $50. Spend $300, save $100.

 

Quiksilver and DC 

Spend $100, get a $25 coupon code, free shipping on all orders

 

PacSun

30% off on entire site with orders of $50 or more.

 

Jack’s

20% off “almost” everything.

 

Sun Diego

20% off holiday sale.

 

Huntington Beach Surf & Sport 

20% off Thanksgiving sale.

 

Thalia Surf Shop 

25% off entire site on Monday.

 

Zumiez

Free shipping on all orders. The site points shoppers to a holiday gift guide with gifts under $100.

 

Orisue 

60% off entire site, “no order too small.”

 

 

 


More on: Reef, Volcom, Jack's

Articles You Might Have Missed