Sponsors
Billabong ▼ 0.000 | PPR ▼ -5.05 | American Apparel ▼ -0.030 | The Buckle ▲ +0.12 | Columbia ▼ -0.26 | Deckers Outdoor ▼ -4.38 | Dicks ▼ -0.36 | Foot Locker ▼ -0.58 | Genesco ▼ -0.60 | Iconix Brand Group ▼ -0.46 | Jarden Corp ▼ -0.45 | Nordstrom ▼ -0.45 | Luxottica ▼ -0.41 | Nike ▼ -1.29 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.07 | Sport Chalet - 0 | Urban Outfitters ▼ -0.30 | VF Corp ▼ -0.06 | Quiksilver ▼ -0.11 | Zumiez ▼ -0.27 | Macys ▼ -0.05 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Brands, retailers embrace Cyber Monday

By Tiffany Montgomery
November 28, 2011 6:48 AM

Some industry brands and retailers are embracing Cyber Monday today by offering special online offers.

 

Cyber Monday, the Monday after Thanksgiving, is a term that started five years ago and has grown into an online shopping event, according to the National Retail Federation.

 

According to a survey by the trade group, 88.2% of retailers will offer a special promotion for Cyber Monday, up from just 72.2 percent in 2007.

 

I scouted around a bit on the web this morning, and here is a roundup of some of the industry approaches. Some brands created special deals for Cyber Monday, while some extended Black Friday promotions.

 

Volcom 

Volcom is having a “2 for” sale on certain goods. Some examples: A men’s sweater regularly $49.50 – 2 for $55; a women’s long puffer jacket regularly $89.50 – 2 for $100; a kids full zip hoodie regularly $65 – 2 for $70.

 

Volcom is also offering free shipping.

 

Vans

A $15 e-gift certificate with purchase of $49 or more. Free Fed Ex two day shipping.

 

Reef

30% off entire site and free shipping over $75.

 

Swell.com 

20% off entire site

 

Hurley

Spend $100, save $20. Spend $200, save $50. Spend $300, save $100.

 

Quiksilver and DC 

Spend $100, get a $25 coupon code, free shipping on all orders

 

PacSun

30% off on entire site with orders of $50 or more.

 

Jack’s

20% off “almost” everything.

 

Sun Diego

20% off holiday sale.

 

Huntington Beach Surf & Sport 

20% off Thanksgiving sale.

 

Thalia Surf Shop 

25% off entire site on Monday.

 

Zumiez

Free shipping on all orders. The site points shoppers to a holiday gift guide with gifts under $100.

 

Orisue 

60% off entire site, “no order too small.”

 

 

 


More on: Reef, Volcom, Jack's

Articles You Might Have Missed