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Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
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Brands, retailers embrace Cyber Monday

By Tiffany Montgomery
November 28, 2011 6:48 AM

Some industry brands and retailers are embracing Cyber Monday today by offering special online offers.

 

Cyber Monday, the Monday after Thanksgiving, is a term that started five years ago and has grown into an online shopping event, according to the National Retail Federation.

 

According to a survey by the trade group, 88.2% of retailers will offer a special promotion for Cyber Monday, up from just 72.2 percent in 2007.

 

I scouted around a bit on the web this morning, and here is a roundup of some of the industry approaches. Some brands created special deals for Cyber Monday, while some extended Black Friday promotions.

 

Volcom 

Volcom is having a “2 for” sale on certain goods. Some examples: A men’s sweater regularly $49.50 – 2 for $55; a women’s long puffer jacket regularly $89.50 – 2 for $100; a kids full zip hoodie regularly $65 – 2 for $70.

 

Volcom is also offering free shipping.

 

Vans

A $15 e-gift certificate with purchase of $49 or more. Free Fed Ex two day shipping.

 

Reef

30% off entire site and free shipping over $75.

 

Swell.com 

20% off entire site

 

Hurley

Spend $100, save $20. Spend $200, save $50. Spend $300, save $100.

 

Quiksilver and DC 

Spend $100, get a $25 coupon code, free shipping on all orders

 

PacSun

30% off on entire site with orders of $50 or more.

 

Jack’s

20% off “almost” everything.

 

Sun Diego

20% off holiday sale.

 

Huntington Beach Surf & Sport 

20% off Thanksgiving sale.

 

Thalia Surf Shop 

25% off entire site on Monday.

 

Zumiez

Free shipping on all orders. The site points shoppers to a holiday gift guide with gifts under $100.

 

Orisue 

60% off entire site, “no order too small.”

 

 

 


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