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Details on Industry Insight.
Some industry brands and retailers are embracing Cyber Monday today by offering special online offers.
Cyber Monday, the Monday after Thanksgiving, is a term that started five years ago and has grown into an online shopping event, according to the National Retail Federation.
According to a survey by the trade group, 88.2% of retailers will offer a special promotion for Cyber Monday, up from just 72.2 percent in 2007.
I scouted around a bit on the web this morning, and here is a roundup of some of the industry approaches. Some brands created special deals for Cyber Monday, while some extended Black Friday promotions.
Volcom is having a “2 for” sale on certain goods. Some examples: A men’s sweater regularly $49.50 – 2 for $55; a women’s long puffer jacket regularly $89.50 – 2 for $100; a kids full zip hoodie regularly $65 – 2 for $70.
Volcom is also offering free shipping.
A $15 e-gift certificate with purchase of $49 or more. Free Fed Ex two day shipping.
30% off entire site and free shipping over $75.
20% off entire site
Spend $100, save $20. Spend $200, save $50. Spend $300, save $100.
Spend $100, get a $25 coupon code, free shipping on all orders
30% off on entire site with orders of $50 or more.
20% off “almost” everything.
20% off holiday sale.
20% off Thanksgiving sale.
25% off entire site on Monday.
Free shipping on all orders. The site points shoppers to a holiday gift guide with gifts under $100.
60% off entire site, “no order too small.”