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Bob Hurley says he's truly excited and energized by finding ways to "move forward," and he called out to former colleagues Mark Machado and Lian Murray, pointing out their innovations in wetsuits and boardshorts.
And so when the Hurley team came up with performance innovations for boardshorts, it was time to go for patents to protect their work, Bob and Roger Wyett told the audience at our Feb. 11, 2011 Executive Roundtable.