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Tiffany Montgomery
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Zumiez's September sales are stellar

By Tiffany Montgomery
October 05, 2011 1:20 PM

September sales turned out better than expected for important industry customer Zumiez, the company reported this afternoon. As a result, the company raised its earnings guidance for the third quarter.

 

Zumiez said same store sales in September rose 10.1%. In September 2010, same store sales increased 17%.

 

This year during the key back-to-school months of August and September combined, Zumiez’s same store sales increased 6.8%.

 

Comp sales by week in September were:

 

1. +9.6%

2. +12.6%

3. + 8.9%

4. +11.5%

5. +6.9%

 

The dollars per transactions rose, while the number of transactions decreased.

 

Strong categories: Men’s, Footwear, Junior’s, Accessories, Boys

 

Weak category: hardgoods

 

Year-to-date same store sales: + 8.8%

 

Total stores: 436

 

Because of stronger than expected sales, Zumiez now expects third quarter sales of $150 million to $152 million and net income per diluted share of 40 cents to 41 cents, up from the previous guidance of 37 cents to 39 cents.

 


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