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SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
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Details on Industry Insight.

Tiffany Montgomery
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Zumiez's September sales are stellar

By Tiffany Montgomery
October 05, 2011 1:20 PM

September sales turned out better than expected for important industry customer Zumiez, the company reported this afternoon. As a result, the company raised its earnings guidance for the third quarter.


Zumiez said same store sales in September rose 10.1%. In September 2010, same store sales increased 17%.


This year during the key back-to-school months of August and September combined, Zumiez’s same store sales increased 6.8%.


Comp sales by week in September were:


1. +9.6%

2. +12.6%

3. + 8.9%

4. +11.5%

5. +6.9%


The dollars per transactions rose, while the number of transactions decreased.


Strong categories: Men’s, Footwear, Junior’s, Accessories, Boys


Weak category: hardgoods


Year-to-date same store sales: + 8.8%


Total stores: 436


Because of stronger than expected sales, Zumiez now expects third quarter sales of $150 million to $152 million and net income per diluted share of 40 cents to 41 cents, up from the previous guidance of 37 cents to 39 cents.


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