Sponsors
Billabong ▼ -0.025 | PPR ▲ +1.55 | American Apparel ▼ -0.116 | The Buckle ▼ -0.06 | Columbia ▲ +1.36 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.25 | Foot Locker ▲ +0.05 | Genesco ▲ +0.38 | Iconix Brand Group ▲ +0.03 | Jarden Corp ▲ +0.52 | Nordstrom ▲ +0.91 | Luxottica ▲ +0.10 | Nike ▲ +0.68 | Pacific Sunwear ▲ +0.02 | Skullcandy ▼ -0.09 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.45 | VF Corp ▲ +0.14 | Quiksilver ▼ -0.04 | Zumiez ▼ -0.11 | Macys ▲ +0.12 | Tillys ▼ -0.14 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

KNOWSHOW: Complete list of exhibit brands and mobile app available.
MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Surf Retailers Federation in Australia hosts first summit

By Press Releases
October 25, 2011 10:05 AM

Press Release:

 

MONDAY 24th OCTOBER 2011: In what was a groundbreaking event for the Australian surf industry, over 100 surf retailers and industry executives attended the inaugural Surf Retailers Federation Industry Summit recently at the Novotel Manly Pacific.

 

“As a fledgling organization we are stoked with the day and the support from the surf industry” enthused Anthony Wilson, founding President of the Surf Retailers Federation. “keeping in mind we launched only 3 months ago, to have over 100 at our first summit is fantastic and a credit to our industry!”

 

The Summit featured keynote presentations by Rob Henderson, Chief Economist NAB, and Brian Walker, Managing Director and Founder of the Retail Doctor Group. “Rob walked us through the factors influencing the economy and his outlook for surf retail while Brian gave everyone an insight into what goes into good retailing” noted Wilson.

 

Two major surveys were conducted (pre event) on industry sentiment and consumer behaviour and the results analysed and discussed at the Summit. The consumer survey gave valuable insights into habits, preferences and thoughts of consumers Australia wide. “A key take out of the consumer survey was quantifying just how often our customers shop with us which in turn highlighted opportunity for improvement in a number of areas”

 

Wrapping up the afternoon was a 360 Assessment workshop where everyone did a “Start doing / Stop doing / Keep doing” on both retail and wholesale sides of the surf industry. “It was a great opportunity for everyone to have a say on where they saw opportunities, strengths and weaknesses for surf retail and wholesale” said Wilson.

 

The summit also saw the launch of the Surf Retailers Federation Industry Awards to be held in March 2012. The awards will recognize excellence across surf products, marketing and retail.

 

About Surf Retailers Federation Inc.

The Surf Retailers Federation Inc (SRF) is a non profit organization, founded by, and run by Surf Retailers. The association serves as the preeminent voice for surf retailers on a grassroots level with manufacturers, suppliers, and other associations.

 

The Surf Retailers Federation works to improve the overall vibrancy and business opportunities for the surf industry and its members. Central to this are its two annual flagship events; - the SRF Industry Awards and - the Surf Industry Summit. http://www.surfretailers.com.au/

 

 


Articles You Might Have Missed