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SIMA and BRA present Industry Boot Camp on Oct. 24

By Press Releases
October 05, 2011 11:12 PM

Press Release:





– Deadline to Register is Monday, October 17, 2011 –


ALISO VIEJO, Calif. & WRIGHTSVILLE BEACH, N.C. - (October 5, 2011) – Registration is now open for Industry Boot Camp, co-presented by the Surf Industry Manufacturers Association (SIMA) and the Board Retailers Association (BRA).


The event will be held on Monday, October 24, 2011, at the Hyatt Regency Resort and Spa in Huntington Beach, Calif. For the third time in the Boot Camp series, SIMA will be joining forces with BRA to bring bothmanufacturers and retailers together for educational seminars, roundtable discussions and valuable networking time. All levels of employees from any department who would benefit from the panel discussions, seminars and industry networking time are highly encouraged to report for duty!


“In planning Industry Boot Camp this year, SIMA and BRA took direct feedback from members on what they wanted to hear and learn to strengthen their businesses in today’s market,” said Doug Palladini, SIMA President and VP of Marketing for Vans.


“Back by popular demand, round-table discussions will take place during the second half of the day and will create an open forum for retailers and manufacturers to engage in candid conversations about the future of our industry. Also, the speakers and topics that we have chosen this year will foster both education and inspiration. I especially look forward to hearing our keynote address from one of our industry’s top leaders, Kelly Gibson of Rip Curl.”


The day will begin at 8:00 a.m. with a group breakfast followed by a keynote address delivered by Kelly Gibson, President & CEO/ Rip Curl USA. In a conversational format, Gibson will offer his personal insight on the current state of the industry and where he sees it heading, as well as the vision for Rip Curl as a growing company in the U.S. market and why he believes events and athletes remain an integral part of brand success.


Following the conclusion of the keynote address, attendees will have their choice of which three of the six seminars they would like to attend. There will be two separate conference rooms with seminars taking place simultaneously. Boot Camp attendees will have the opportunity to hand pick which seminars would benefit their business the most.


“This year's Industry Boot Camp focuses on the creative collaboration between brands and retailers,” said Coco Tihanyi, Board Retailers Association Co-Chairperson and President/Owner of Surf Diva Boutique. “We are at a point where a lot of change, renewal and discovery are imminent. Spending one day with your colleagues will yield a myriad of ideas to help you capitalize on these times. We're looking forward to tackling all the hot-button issues together as an industry, to roundtable discussions and to breakout discussions like our interactive youth consumer panel and a discussion about our industry's perception in mainstream media.”



Organic Search Strategy

Determining how to approach organic search and how to develop an actionable SEO strategy to grow traffic and drive conversions can be a serious struggle…but it doesn’t have to be. This session will cover everything from SEO basics to advanced content and link generation strategies, with live examples of what works, what doesn’t and a look ahead at the changing search landscape. The goal here is to arm you with the concepts and tools to help drive immediate (and long-term) improvement with your sites.

Speaker: Mark Lavoritano, Account Manager/ SEER Interactive


Generation Why: An Interactive Consumer Panel Discussion

Join action sports trend and consumer expert Alexis Kopikis as he sits down with a group of consumers who have previously evaluated current action sports products through Krush’s Sneak Peak process. Alexis will moderate a candid discussion with the consumers about their purchase influences, decisions, shopping style and opinions on current trends.

Moderated by: Alexis Kopikis, President & COO/ Krush


See page 2 for more seminar topics...


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