Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

SIMA and BRA present Industry Boot Camp on Oct. 24

Courtesy of SIMA.
Courtesy of SIMA.
By Press Releases
October 05, 2011 11:12 PM

Press Release:

 

* REGISTER ONLINE AT: HTTP://WWW.REGONLINE.COM/INDUSTRYBOOTCAMP

REGISTRATION IS NOW OPEN FOR INDUSTRY BOOT CAMP

CO-PRESENTED BY SIMA & BRA

– Deadline to Register is Monday, October 17, 2011 –

 

ALISO VIEJO, Calif. & WRIGHTSVILLE BEACH, N.C. - (October 5, 2011) – Registration is now open for Industry Boot Camp, co-presented by the Surf Industry Manufacturers Association (SIMA) and the Board Retailers Association (BRA).

 

The event will be held on Monday, October 24, 2011, at the Hyatt Regency Resort and Spa in Huntington Beach, Calif. For the third time in the Boot Camp series, SIMA will be joining forces with BRA to bring bothmanufacturers and retailers together for educational seminars, roundtable discussions and valuable networking time. All levels of employees from any department who would benefit from the panel discussions, seminars and industry networking time are highly encouraged to report for duty!

 

“In planning Industry Boot Camp this year, SIMA and BRA took direct feedback from members on what they wanted to hear and learn to strengthen their businesses in today’s market,” said Doug Palladini, SIMA President and VP of Marketing for Vans.

 

“Back by popular demand, round-table discussions will take place during the second half of the day and will create an open forum for retailers and manufacturers to engage in candid conversations about the future of our industry. Also, the speakers and topics that we have chosen this year will foster both education and inspiration. I especially look forward to hearing our keynote address from one of our industry’s top leaders, Kelly Gibson of Rip Curl.”

 

The day will begin at 8:00 a.m. with a group breakfast followed by a keynote address delivered by Kelly Gibson, President & CEO/ Rip Curl USA. In a conversational format, Gibson will offer his personal insight on the current state of the industry and where he sees it heading, as well as the vision for Rip Curl as a growing company in the U.S. market and why he believes events and athletes remain an integral part of brand success.

 

Following the conclusion of the keynote address, attendees will have their choice of which three of the six seminars they would like to attend. There will be two separate conference rooms with seminars taking place simultaneously. Boot Camp attendees will have the opportunity to hand pick which seminars would benefit their business the most.

 

“This year's Industry Boot Camp focuses on the creative collaboration between brands and retailers,” said Coco Tihanyi, Board Retailers Association Co-Chairperson and President/Owner of Surf Diva Boutique. “We are at a point where a lot of change, renewal and discovery are imminent. Spending one day with your colleagues will yield a myriad of ideas to help you capitalize on these times. We're looking forward to tackling all the hot-button issues together as an industry, to roundtable discussions and to breakout discussions like our interactive youth consumer panel and a discussion about our industry's perception in mainstream media.”

 

SEMINAR TOPICS

Organic Search Strategy

Determining how to approach organic search and how to develop an actionable SEO strategy to grow traffic and drive conversions can be a serious struggle…but it doesn’t have to be. This session will cover everything from SEO basics to advanced content and link generation strategies, with live examples of what works, what doesn’t and a look ahead at the changing search landscape. The goal here is to arm you with the concepts and tools to help drive immediate (and long-term) improvement with your sites.

Speaker: Mark Lavoritano, Account Manager/ SEER Interactive

 

Generation Why: An Interactive Consumer Panel Discussion

Join action sports trend and consumer expert Alexis Kopikis as he sits down with a group of consumers who have previously evaluated current action sports products through Krush’s Sneak Peak process. Alexis will moderate a candid discussion with the consumers about their purchase influences, decisions, shopping style and opinions on current trends.

Moderated by: Alexis Kopikis, President & COO/ Krush

 

See page 2 for more seminar topics...

 

Previous 1 2 Next

More on: SIMA, BRA

Articles You Might Have Missed