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Details on Industry Insight.
Anaheim, CA (October 13, 2011) – PacSun is excited to announce the launch of its latest Trade CollectiveTM partnership with the California based brand LNA. Available starting Monday, October 31st, the line will be available at select PacSun stores and online at pacsun.com.
The collection features LNA’s first-ever graphic tees along with their signature zipper leggings, with styles ranging from $28.50-$39.50. The Trade CollectiveTM features exclusive collaborations between new and emerging women’s brands and PacSun.
With The Trade CollectiveTM, PacSun is able to bring in exclusively made items from the designers of these contemporary labels.
LNA designers Lauren Alexander and April Leight are both California natives and have gained celebrity admirers such as Rachel Bilson, Kate Moss, Nicole Richie, Ryan Gosling, Rob Pattinson and Zac Efron by designing wardrobe staples with a twist.
“Doing a collaboration with a brand like PacSun has been a dream of ours for a long time,” says Lauren Alexander and April Leight, Founders of LNA. “The spirit of the PacSun and LNA girl are closely in line, both look for basics with a new spin each season.”
“LNA was a natural fit for PacSun to partner with and to develop a collection that is both relaxed and edgy,” says Christine Lee, Senior Vice President, Women’s Merchandising and Design. “The pieces in this line allow customers to build on the staples they already own, to create a look of effortless California cool.”
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the “Company” or “PacSun”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of October 13th, 2011, the Company operates 820 stores in 50 states and Puerto Rico. PacSun’s website address is www.PacSun.com.