SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.
Details on Industry Insight.
FALL 2011 PRIVATE FASHION SHOW
OluKai Premium Footwear in Partnership with Foam Magazine Launches Women’s Collection
(OCTOBER 4, 2011 – ORANGE COUNTY, Calif.) — In partnership with Foam magazine, OluKai Premium Footwear recently launched their Fall 2011 women’s collection with a private, rooftop fashion show at Hotel Erwin in Venice, California. This is OluKai’s first-ever closed toe line for women, which includes the Pakele Nui, Pakele, Mele Moc. Holo Lio, O Waho, O Laila, ‘Auana and Kaona.
Over 300 tastemakers attended the event relaxing with appetizers, drinks and DJ with the Venice skyline as the backdrop. OluKai was represented with several product merchandise displays, feature table at the bar, and generous coverage on runway.
OluKai offers authentic island lifestyle footwear made from premium materials with craftsmanship unlike any other. OluKai footwear comes in two collections: ‘Mauka,’ which means “Towards the Land,” crafted from premium high-character leathers, and ‘Makai’ which means “Towards the Water,” constructed from performance synthetics ideal for activities in and around the water.
OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance.
We pay close attention to every element of design, building every pair with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features premium materials that are beautiful, durable and soft against your skin. Handcrafted details honor island culture with artwork that is carefully stitched, etched, and embossed.
In every facet of our business, we’re committed to respecting the people and the environments we touch. There is a strong tradition of giving an offering or tribute in Polynesian culture. Our philosophy at OluKai is to support the efforts of those who continue to give back to preserve local cultures and traditions.
We are committed to be an environmentally responsible company as well as pledging to actively support and work for a clean environment and a better quality of life. Visit us at http://www.olukai.com.