AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
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Details on Industry Insight.
O'Neill Snow Grows Sales and Marketing Team
with Hiring of Jack Schindler and Jimmy Adams
Schindler will oversee growing sales force in major U.S. markets,
Adams to support global sales and marketing efforts
October 18, 2011 - O'Neill, the original California surf, snow, and youth lifestyle brand, today announced the growth of its O'Neill Snow sales and marketing team, adding Jack Schindler as new national sales manager and Jimmy Adams as sales and marketing coordinator.
In Schindler's new role, he will oversee all U.S. sales teams for O'Neill Snow apparel and accessories, including the brand's newest collection of snow pants, jackets, fleece and beanies. He will also help manage key accounts in markets such as California, Colorado and Utah.
Schindler was most recently the Western Region Sales Manager for C1rca and Axion footwear, based in Southern California. Prior to this position, Schindler helped launch the snow goggle program for Hoven Vision and worked with the Earth Products Company, managing major markets for Planet Earth and Holden Snow outerwear, as well as Adio footwear.
"This is a position that's perfectly suited for my passion in outdoor sports and I'm eager to take O'Neill's snow brand to the next level," said Schindler.
"I'm really looking forward to expanding awareness around the O'Neill Snow collections in the U.S. market, and generating greater exposure and opportunities for us."
In the new sales and marketing position, Jimmy Adams will serve as key support for Schindler's team, as well as overseeing O'Neill Snow marketing programs across the U.S. and Canada.
Originally from Sydney, Adams moved to Montreal following graduation from college and has since worked with major action sports retail companies such as Empire Sports, along with fashion brands including Zoo York and Ecko Unltd.
"With these recent hires, we have landed two experts in the action sports and fashion worlds who will help us spread the word about our full line of snow products across both the U.S. and Canada," said Leonard Marcovitch, President of O'Neill Snow.
"It's an exciting time for the brand as we really look to make our mark on these regions with retailers and consumers."
Schindler will be based at his home in San Diego, Calif., while Adams will work out of O'Neill Canada's offices in Montreal.
O'Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O'Neill's core values - innovation in style and technology - have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle.
From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable electronics, O'Neill's progressive spirit will always drive the company forward. For more information, please visit www.oneill.com.