KNOWSHOW: Video recaps from the Vancouver trade show.
MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.
Details on Industry Insight.
Noll Surfboards Web Store Now Live
Lifestyle Brand Unveils Online Shopping on NollSurfboards.com
October 3, 2011 (San Clemente, CA) – Noll Surfboards, America’s first internationally-regarded surf brand, today announced the launch of the Noll Surfboards Web Store, featuring the all-new 2011 Apparel Collection.
Expanding upon the NollSurfboards.com website, the e-commerce platform offers consumers a unique online shopping experience where they can peruse the Noll Collection and dig deeper into the brand’s rich surfing history and contemporary board shaping initiatives.
“The introduction of the web store enables us to actively engage our fans and customers no matter where they are located,” said Jed Noll, CEO of Noll Surfboards and son of North Shore legend Greg Noll, “We are stoked to be able to share our supremely comfortable apparel, which blends our brand legacy with modern design aesthetics, to inspire people to go big and, as our motto states, ‘create your own legend’ in whatever you do.”
The site delves into the Ohana spirit of the Noll surf clan, features bios on brand ambassadors such as Garrett McNamara and showcases the extensive collection of boards hand-crafted by Jed Noll. Of particular interest to surf historians are the reproductions of historical wood boards based on the legends of Mickey Dora, Bob Simmons and Jose Angel, to name a few. Notable site features include an easy navigation toolbar, men’s and women’s specific online catalogue and straightforward check-out portal.
The current store represents phase one of building an online shopping experience that is second to none and true to the Noll’s Ohana. Planned improvements to be launched over the next few months include interactive shopping via video conferencing and online shaping classes given by legendary shapers including Jed Noll and others.
The apparel line includes headwear, rash guards, tee shirts and fleece made for both beach comfort and lifestyle performance and featuring iconic Noll imagery such as John Severson’s classic photo of Greg Noll facing down the Third Reef at Pipeline.
The web store introduction comes just months after the launch of the flagship store in San Clemente which opened earlier this year. For more information on Noll Surfboards, please visit www.NollSurfboards.com.
Originally established in 1951 as Greg Noll Surfboards, Noll Surfboards is one of the original surfing brands. Inspired by the big-wave surfing of Greg Noll in California and Hawaii and dedicated to creating the finest surfboards on the market, the Noll brand became one of the top surf companies of the 1960s boom years. Since that time, Greg and his son Jed have pioneered new territory by designing and building a unique array of classic collectors' surfboards (both composite and wooden), representing the ultimate convergence of sport and art.
More information is available at www.nollsurfboards.com.