Sponsors
Billabong ▲ +0.005 | PPR ▲ +1.55 | American Apparel ▼ -0.123 | The Buckle ▼ -0.05 | Columbia ▲ +1.37 | Deckers Outdoor ▲ +0.19 | Dicks ▼ -0.21 | Foot Locker ▲ +0.01 | Genesco ▲ +0.52 | Iconix Brand Group ▲ +0.05 | Jarden Corp ▲ +0.54 | Nordstrom ▲ +0.89 | Luxottica ▲ +0.18 | Nike ▲ +0.70 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.11 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.46 | VF Corp ▲ +0.16 | Quiksilver ▼ -0.04 | Zumiez ▼ -0.07 | Macys ▲ +0.12 | Tillys ▼ -0.13 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

KNOWSHOW: Complete list of exhibit brands and mobile app available.
MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

More on etnies/Blackout Distribution BMX partnership

By Tiffany Montgomery
October 26, 2011 7:01 AM

I followed up on some recent news that Sole Technology has partnered with Blackout Distribution, which will now distribute BMX footwear and apparel for Sole Technology’s etnies brand.

 

Blackout is a national distributor of BMX products.

 

Aaron Vujicic, etnies’ domestic sales manager, answered some questions for me about the new relationship.

 

Who handled BMX distribution before?

Until now the etnies sales reps in the United States handled etnies BMX sales. Blackout Distribution offers an expertise in sales to bike shops, which will be a great addition to the etnies sales team.

 

What functions will Blackout handle and what functions will Sole Tech handle?

As a distributor selling direct to bike shops in the United States, Blackout Distribution will warehouse, sell and ship the product directly to their accounts. They will be instrumental in educating their retailers about the importance of BMX specific footwear.

 

etnies will be providing all branding related assets and content to ensure we are sending a consistent message to the end consumer. As a leader in creating footwear for BMX riders, we want to do everything we can for the BMX community.

 

Is this a new distribution channel for etnies? Did the etnies reps go after this channel before?

No, this isn’t new distribution. Before our partnership with Blackout, etnies’ reps handled it and will continue to service their existing BMX accounts. Blackout will handle incremental opportunities in the U.S., which we feel is an opportunity for growth and increased exposure for our BMX constructed footwear.

 

 

 

 

 

 


Articles You Might Have Missed