Sponsors
Billabong ▲ +0.005 | PPR ▲ +4.00 | American Apparel ▼ -0.008 | The Buckle ▲ +1.45 | Columbia ▲ +0.05 | Deckers Outdoor ▼ -2.11 | Dicks ▲ +0.17 | Foot Locker ▲ +0.45 | Genesco ▲ +0.50 | Iconix Brand Group ▲ +0.46 | Jarden Corp ▲ +3.29 | Nordstrom ▲ +0.73 | Luxottica ▲ +0.87 | Nike ▲ +0.51 | Pacific Sunwear ▲ +0.02 | Skullcandy ▲ +0.29 | Sport Chalet - 0 | Urban Outfitters ▲ +0.65 | VF Corp ▼ -0.43 | Quiksilver ▼ -0.20 | Zumiez ▲ +1.02 | Macys ▲ +0.77 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

More on etnies/Blackout Distribution BMX partnership

By Tiffany Montgomery
October 26, 2011 7:01 AM

I followed up on some recent news that Sole Technology has partnered with Blackout Distribution, which will now distribute BMX footwear and apparel for Sole Technology’s etnies brand.

 

Blackout is a national distributor of BMX products.

 

Aaron Vujicic, etnies’ domestic sales manager, answered some questions for me about the new relationship.

 

Who handled BMX distribution before?

Until now the etnies sales reps in the United States handled etnies BMX sales. Blackout Distribution offers an expertise in sales to bike shops, which will be a great addition to the etnies sales team.

 

What functions will Blackout handle and what functions will Sole Tech handle?

As a distributor selling direct to bike shops in the United States, Blackout Distribution will warehouse, sell and ship the product directly to their accounts. They will be instrumental in educating their retailers about the importance of BMX specific footwear.

 

etnies will be providing all branding related assets and content to ensure we are sending a consistent message to the end consumer. As a leader in creating footwear for BMX riders, we want to do everything we can for the BMX community.

 

Is this a new distribution channel for etnies? Did the etnies reps go after this channel before?

No, this isn’t new distribution. Before our partnership with Blackout, etnies’ reps handled it and will continue to service their existing BMX accounts. Blackout will handle incremental opportunities in the U.S., which we feel is an opportunity for growth and increased exposure for our BMX constructed footwear.

 

 

 

 

 

 


Articles You Might Have Missed