Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Mike Carter returns to Electric

By Tiffany Montgomery
October 10, 2011 5:55 AM

Mike Carter is returning to Electric Visual, a company he helped found in 2000.

 

His new title is VP of Global Brand Marketing.

 

Mike left Electric about 2 1/2 years ago to take a high level marketing role at Skullcandy.

 

Rejoining Electric is “a thrilling opportunity,” Mike said.

 

“I look at the position the brand is in right now with Volcom and now PPR and the fuel behind it. ... “It truly is a new ballgame and new era for the brand. The stakes have all risen dramatically. Some passions never leave your blood stream, and this is one of them.”

 

I asked Mike if he – and his perspective – are different after his time at Skullcandy, which targets action sports but also the larger consumer electronics market. I spent some time reporting at Skullcandy headquarters and getting to know executives there, and understand that the company has a very focused, very intense business culture with a sharp management team.

 

His time at Skullcandy “changed everything,” he said. “Not to sound pretentious, but I feel like I went away and got an MBA. Working for a brand that has its sights set very high was an intense and amazing experience that I really grew from. That’s what makes this new opportunity so different and so unique.”

 

“With Volcom, PPR and Electric, all the synergies have come together in the past couple of years. I couldn’t more excited to be part of all three.”

 

Mike starts his new job Tuesday.

 

 

 


Articles You Might Have Missed