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Details on Industry Insight.
KRUSH RELEASES INAUGURAL RETAIL BUYERS REPORT TO ACTION SPORTS INDUSTRY
The KRUSH Report Spring 2012 Offers Predicative Data for Top Styles Next Spring
Boston, MA. (September 27, 2011)—KRUSH Inc., a pure crowdsourcing engine for the action sports and lifestyle industry, today announced the release of the inaugural KRUSH Buyers Report – special AGENDA Spring 2012 edition. This six-part report provides predictive data about what will be the most popular products and trends for the upcoming season, as voted on by thousands of target brand consumers.
KRUSH partnered with AGENDA LLC, the creators of AGENDA Tradeshow, to capture and report on the styles and gear that consumers want to see on shelves next Spring. KRUSH and AGENDA launched the report with over 20 leading brands that previewed their future lines to consumers.
Consumers, who range from brands’ trendsetters to mall kids, rated each new item from the brand’s new collections in an online SneakPeek ™ event on KRUSH. In all, lines received over 130,000 ratings from 4,000 consumers, providing the action sports and lifestyle industries with foretelling data to support tough buying decisions in a tightened economy.
“We know that retailers struggle to predict the styles and trends that will be popular in the upcoming seasons, especially within the Action Sports and Streetwear industry,” explained Gina Ashe, founder and CEO of KRUSH.
“By aligning with AGENDA, the leading forum for brands in this industry, we are providing extremely pertinent information to help retailers stock their shelves with products that will resonate with their target demos and will sell for a premium price point.”
Since buyers need to consider products across a number of categories, KRUSH aggregated consumer feedback into six separate Buyer’s Reports, which detail trends and ‘Top Krushed’ (most popular) choices across men’s apparel, including footwear, hats, eyewear, backpacks and accessories.
The most notable trends of Spring 2012 are highlighted in the report, which found an overwhelming amount of preference given to items that included the following elements: oversized pop art; horizontal and engineered stripes; selvedge treatments; rolled-up cuffs; stencil effect art; and color blocking.
An executive summary of the KRUSH-AGENDA Spring 2012 report, which contains information on top trends, products and styles for next season, is available via free download by visiting http://reports.krush.com. Each of the six reports are available for purchase for up to a 70% discount using the promotion code KRUSHREPORT1.
Established in 2010, KRUSH enables well-established and emerging brands to identify popular products and forecast market demand for their new lines up to one year before products ship. Through KRUSH Reports, retail buyers now have access to this predictive demand data to reduce the guesswork when making their own buying decisions. Using KRUSH technology, brands can offer a SneakPeek™ of planned lines to target consumers and fans of their brand. KRUSH leverages online social networking technologies and communities to capture and analyze large amounts of demand data.
The social elements of KRUSH also allow consumers to tap into their own online networks to spread the word about products and brands they like the most. For brands and retailers, buzz and anticipation for new products can climb to entirely new levels in advance of a product launch. To learn more about KRUSH, visit www.krush.com/brands or see how consumers use KRUSH directly at www.krush.com.