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Details on Industry Insight.
Kaenon Polarized Introduces 2011 Anniversary Collection
Celebrating 10 Years of Kaenon with New, Hand-Painted Sunglass Styles
Newport Beach, CA — October 25, 2011 — Kaenon Polarized, the Newport Beach-based Lifestyle and Luxury Performance sunglass brand, announces the launch of its 2011 Anniversary Collection, in celebration of reaching its 10 year milestone as a company. The Anniversary Collection is available in November, online and through Kaenon’s authorized dealer network.
“To achieve 10 years of ongoing success, launching a new brand from scratch while enduring major macro-economic down cycles, has been nothing short of amazing,” says Steve Rosenberg, company co-founder and CEO.
“Led by a burning commitment to innovation, premium quality and world-class customer service from a wonderful team are just a few of the elements that have made Kaenon Polarized a very special brand, product and team to be a part of during the past 10 years. We expect the next 10 to be even more satisfying.”
A generous cross-section of the existing Luxury, Lifestyle and Kore Performance lines, every piece in the Anniversary Collection expresses hallmark Kaenon traits including Italian hand-painted craftsmanship, comfort and performance fit, and the optically superior SR-91 polarized lens.
Eight, uniquely Kaenon styles are included in this celebratory release and, as a tribute to the past decade, are being introduced in unique, hand-painted color combinations including:
Hard Kore JM10 G12/C12
Soft Kore Matte Black G12/C12
Burnet Black/Crystal Clear G12
Delite Tortoise n’ Cream C12
Gauge Pinstripe G12
Squeeze Tortoise C12
Eden Honeysuckle C12
Trade Matte Tobacco C12
These new additions to the already popular line of Luxury, Lifestyle and Kore Performance sunglasses offer brand loyalists even more stylistic options, fitting seamlessly into all areas of their active lifestyles. The Anniversary Collection expresses the quality, style and attention to detail for which Kaenon has become known over the past decade.
“My brother and I launched Kaenon Polarized 10 years ago to fulfill a simple mission,” says Darren Rosenberg, co-founder and COO.
“We were not satisfied with existing sunglasses, so we developed proprietary polarized lenses and housed them in frame styles and color treatments that we wanted to wear. Today we are proud to show a collection of over 30 frame styles designed in Newport Beach and hand-painted in Italy. Kaenon has always been about premium quality and a strong desire to never compromise. A keen focus on such core values continues to guide our vision as we grow the Kaenon brand into its second decade.”
Kaenon Polarized has become the leader in superior polarized lens technology in the premium sunglass market by introducing an entirely new polarized lens material, SR-91™.
This proprietary material is standard in all pieces and is the only polarized lens that combines superior optical clarity, impact-protection and glare reduction all in one ultra-lightweight lens. Kaenon SR-91 polarized lenses are available in a variety of lens tints and Light Transmission Levels.
The brand has also revolutionized premium prescription lens processing by pioneering the use of computer-aided design, known as “free-form” technology, in 8-base wrapped polarized lenses. Unlike other sunglass brands, Kaenon prescription lenses are available in every frame in the company’s broad collection of sunglasses for both men and women.
For more information visit the official Kaenon Polarized website, Kaenon.com, or use the contact information below.
Since 2001, Kaenon Polarized has continued in its mission to provide elite athletes and active lifestyle enthusiasts with unmatched polarized optics and high-performance frames, all with superior fit and luxurious style. With proprietary and revolutionary SR-91 polarized lenses, Kaenon Polarized continues to push the boundaries of active optics with award-winning performance sunglass styles, all adaptable in Single Vision and Freestyle Progressive prescription.