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Details on Industry Insight.
Two world-renowned powerhouses join forces to develop a line of wetsuits, rash guards, skins and other products for the active lifestyle.
Redondo Beach, CA – October 19, 2011 – Two names that inspire. Two names that are synonymous with ocean adventure and protection of the environment. Jean-Michel Cousteau and Body Glove International announce a new line of wetsuits, rash guards, skins and other active lifestyle products that unite the distinctive designs and colors made famous by Jean-Michel Cousteau with the superior quality and global brand recognition of Body Glove.
A percentage of the sale of each Jean-Michel Cousteau Body Glove wetsuit and other products will go to preserve and protect the oceans through the vital work of Jean-Michel Cousteau’s Ocean Futures Society.
“Body Glove is honored to be launching a new and vibrant line of wetsuits and other aquatics products with Jean-Michel Cousteau,” said Russ Lesser, President of Body Glove International.
“Body Glove and Jean-Michel Cousteau share a unique intertwined history. For sixty years Jean-Michel Cousteau and his family and three generations of the Meistrell family, founders of Body Glove, have independently been dedicated to preserving and protecting the oceans. Together we will be able to provide the gear necessary to allow safe and comfortable access to the water. Body Glove is especially excited to develop products with Jean-Michel Cousteau to build upon this shared legacy and to benefit a cause as vital as the Ocean Futures Society.”
The two aquatic dynamos will launch the complete 2012 line at DEMA in Orlando, FL on November 2, 2011. The introductory collection will include wetsuits, surf shirts, rash guards and skins featuring Jean-Michel’s signature blue hues and designs made famous in his television specials, combined with the iconic Body Glove hand logo.
“I am ecstatic that I am able to join with my dear friends at Body Glove to provide the best possible products around the globe,” said Jean-Michel Cousteau. “Together we will enable water enthusiasts to experience our oceans and contribute to their protection.”
The line of products reflects the passion of Jean-Michel Cousteau and Body Glove. Jean-Michel Cousteau has been a life-long proponent of environmental sustainability. Projects must be economically viable and successful to sustain themselves and support environmental protection and preservation with the purchase of Jean-Michel Cousteau Body Glove products, consumers can support the work of the Ocean Futures Society whose mission is to traverse the world educating people on the ocean’s vital importance to the survival of all life on our planet.
Jean-Michel Cousteau and Body Glove co-founder Bob Meistrell will be on hand at DEMA in Body Glove booth #2039 on Thursday, November 3, 2011 to discuss this exciting new alliance.
Images available upon request email Sarah@bodyglove.com.
Founded in 1953, Body Glove is a leading, worldwide watersports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Anthony Walsh, Cheyne Magnusson, Alex Gray and Holly Beck and wake boarders Harley Clifford, Rusty Malinoski, Shelby Kantar and Bob Soven. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally. www.bodyglove.com
The mission of Ocean Futures Society is to explore our global ocean, inspiring and educating people throughout the world to act responsibly for its protection, documenting the critical connection between humanity and nature, and celebrating the ocean’s vital importance to the survival of all life on our planet. Founded by Jean-Michel Cousteau, OFS is headquartered in Santa Barbara, CA. with offices in Paris, Lucca, Italy and Sao Paulo, Brazil. For more information, visit www.oceanfutures.org.