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Details on Industry Insight.
Hurley, in conjunction with Nike and Otis College of Art and Design, presents “Considered,” an art & fashion-focused exhibit showcasing the works created through the tri-brand mentorship program created by Rosemary Brantley, Chair of Fashion Design at Otis College of Art and Design.
“The problem today is that fashion has become disposable and unsustainable. It is our responsibility as teachers and artists to empower our students to design with consideration,” explains Brantley.
“Consumers of the future will choose brands that can find solutions to challenges without compromising design or aesthetic. Designers who excel at creating beautiful and sustainable product will be the leaders of our future.”
Students were presented with project parameters rooted in the Nike Considered Index Tool, which considers all aspects of the supply chain from origins of the fiber throughout the life of the product.
With that platform in place, students were challenged to consider three themes. The first, Regenerative, is a focus on reusing, recycling or repurposing materials, garments or found objects to create new apparel expressions.
The second, Heirloom, challenges students to create classic, timelessly valuable designs that improve with age and use. And the third, Sustainable Design, is a modern approach to design solutions, teaching students to consider low impact, environmentally positive supply chains and defy traditional approaches to apparel design through creative use of construction, materials and process.
“For Hurley, the opportunity to support a design mentorship program rooted in sustainability and environmental awareness is one that makes perfect sense as it speaks to precisely who we are as a brand,” explains John Cherpas, SVP of Design for Hurley.
“This is more than just a fashion education. It is a consumer education, driving purchase behaviors that take into consideration the environment and sustainable practices in the fashion industry.”
The 18-look capsule collection debuted in Spring 2011 via a live runway show at The Beverly Hilton. The collection will now be presented as an art exhibit at Hurley’s H Space Gallery, kicking off with a VIP reception on Thursday, October 20th from 6pm - 9pm. The exhibit will run at H Space until December 16, 2011 after which point it will be transported for display at Nike headquarters in Beaverton, OR.