Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Highlights, photos from SIMA/BRA Industry Boot Camp

By Shelby Stanger
October 25, 2011 7:16 AM

SIMA and the BRA hosted a full day Industry Boot Camp yesterday at the Hyatt in Huntington Beach. About 135 people attended the gathering.

 

Here are some highlights from the day. See our slide show, above, for photos from the event.

 

Keynote with Rip Curl USA CEO Kelly Gibson

Kelly Gibson kicked off the event with his thoughts on the state of the industry and filled the crowd in on Rip Curl today and a bit of his own background.

 

Kelly, a former pro surfer, came over to Rip Curl five years ago. Prior to Rip Curl, he was President and CEO for O’Neill.

 

Kelly Gibson, Sean SmithKelly Gibson of Rip Curl and Sean Smith of SIMA

While there are a lot of brands in the action sports industry trying to touch on multiple disciplines, he said Rip Curl aims to be the ultimate surf company.

 

Before coming on board, there had been some mismanagement issues and Kelly has been working hard to help the company gain market share in the U.S.

 

One of the first things he did after rebuilding his own team was create new design hubs. Since trends in Australia (where Rip Curl is based) move much faster than in the U.S., there are now three separate design hubs for the brand: one in Australia, one in Europe, and one in the U.S.

 

He’s also been focusing on product innovations, especially wetsuits and boardshorts.

 

As for the state of the industry, he thinks it has never been better.

 

“People may laugh, but I think we are the strongest we have ever been. The true surf enthusiasts --- there has never been more people in the water,” he said.

 

“What we lost … maybe some revenues have gone, but I think we were getting phony sales from that secondary customer buying surf and skate that are now buying MMA brands. For the customer to move that fast, it means they were never ours to begin with anyway.”

 

He also said that performance in actual surfing has increased faster than ever before, forcing brands to innovate.

 

As for Rip Curl expanding their own retail footprint, Kelly said they are lucky in that the company is still privately owned and that means they don’t always have to think about next quarter, but rather focus on what’s best for the brand now.

 

Retail-wise, they are continuing to focus on their core partners.

 

See Page 2 for a summary of the State of the Industry panel with Michael Tomson

 

 

Previous 1 2 Next

Articles You Might Have Missed