Former Ipath executive starts new footwear brand

Press Release:

INTRODUCING PRAXIS FOOTWEAR: THEORY DRIVEN ACTION

Ashland, OR (October 4, 2011)- Introducing the brand launch of Praxis Footwear, the newest independent footwear company rooted in action sports.

Praxis lives by its mantra of “theory driven action” and is focused on transcending conventional boundaries to bring a fresh perspective to the market.

Praxis is being co-founded and led by skate industry veteran Travis Matsdorf. Travis brings over 15 years of sales, marketing, product and brand leadership experience to this new brand. To support the effort, Travis has put together a solid crew of Praxis insiders, to be announced soon. From inception, Praxis will be wholly focused on customer service, global social responsibility and investing in local communities.

The inaugural Praxis product collection will be unveiled in early December and hit select shops, both in the US and internationally, in May 2012.

“We’re thrilled for the Praxis brand launch.” says Matsdorf. "We will promote uniqueness on a global level through a meaningful and heartfelt service effort with our retail partners. We believe this will lay the foundation for a special brand experience that will excite and engage the end consumer."

The Praxis story will be told through skate team riders, advertising,social media and an “on the ground” grassroots campaign. The Praxis team will be announced soon.

Watch for more to come from Praxis in the near future; including product,athlete and staff updates.

Praxis will be exhibiting at the Agenda show in Long Beach January 5-6, 2012. For additional information on Praxis please visit www.praxisfootwear.com