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Details on Industry Insight.
ETNIES PARTNERS WITH BLACKOUT DISTRIBUTION TO BRING THE BRAND’S LATEST PRODUCTS TO U.S. BMX SHOPS
To Celebrate the New Partnership, the etnies BMX Team and Blackout Distribution Documented their BMX Tour with a Video Edit
October 21, 2011 (Lake Forest, CA) – etnies, a leader in action sports apparel and footwear, is proud to announce its partnership with Blackout Distribution, a national distributor of BMX products. This partnership will bring etnies’ BMX-specific shoes and rider apparel to BMX retailers nationwide.
To celebrate and solidify the new deal, the etnies BMX team and Blackout Distribution went on a tour and documented it all with a video edit “That Trip We Went On,” which can be watched on etnies.com.
“As one of the first shoe companies in the action sports community to embrace BMX by designing footwear specifically for BMX riders, we are so glad to be partnering with such a reputable distributor in the BMX realm,” said Mike Regan, etnies brand director.
“With our first BMX team formed over fifteen years ago, we remain committed to working with the best companies and riders out there.”
Starting immediately, Blackout Distribution will distribute etnies footwear and apparel to BMX shops throughout the U.S., expanding etnies’ current availability of BMX products.
“We are so excited to be working with etnies. It is a brand that we ride in, believe in and trust,” said Zack Phillips, president of Blackout Distribution.
“They are the only shoe brand that we would be proud and enthusiastic to distribute. We have been building Blackout for over 15 years preparing ourselves for etnies, the premier shoe brand in BMX. We are honored to be carrying the entire etnies line and making it available to all our customers.”
The etnies x Blackout Distribution BMX Tour included stops in California and Colorado with riders Aaron Ross, Sean Sexton, Lloyd Wright, Geoff Slattery, Tony Hamlin, Tom Dugan and Nathan Williams.
For additional information and to check inventory, visit blackoutbmx.com.
For updates on etnies BMX and its team, visit etnies.com.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.