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Details on Industry Insight.
(Carlsbad,CA) September 1st, 2011-Reef is proud to announce that Todd Stanley has joined the Reef team as the Director of Sales for the U.S. and Canada. Todd will report directly to Reef president Jeff Moore, and will begin his new role immediately.
Todd has spent the past five years in the Vans organization, and more recently, the Director of Sales for the Core/Action Sports Chanel overseeing footwear, apparel, and equipment.
Todd has held both independent sales rep management positions throughout his lengthy career in the Action Sports industry. He holds a Bachelor of Science degree in Business Management from Cal State San Marcos.
When asked about his new role Todd commented, “Reef is a brand with so much heritage and authenticity within its space. I am looking forward to joining the team as the brand implements a segmentation strategy to allow the brand to grow with a focus on the end consumer.”
In other Sales related news, Reef has also promoted Brandon Rich to the Director of Sales for Reef Americas, also reporting to Jeff Moore. Rich has held various positions in the International Sales department for the past six years with his most recent role acting as the Senior International Sales Manager for Reef Americas. He holds a Masters Degree in International Business from Bond University on the Gold Coast of Australia.
Reef is the authentic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit. Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture. www.reef.com