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Details on Industry Insight.
It’s been a busy trade show season and we still have lots of brand updates to come.
Today, etnies Domestic Sales Manager Aaron Vujicic gives us a short preview of etnies’ three main shoe stories for spring.
I spoke with Aaron at Agenda.
Ryan Sheckler’s latest shoe is part of the Fusion line, which uses a new manufacturing process. The patent-pending process fuses outsole, midsole, and upper together, and uses liquid PU instead of glue.
The Fusion technology makes vulcanized shoes more flexible, durable lighter and more eco-friendly, the company said.
The Sheckler 6 will be sold at key retail partners at all levels of distribution.
The Sheckler 6 will retail for $69.
This shoe is part of etnies’ Buy a shoe, Plant a Tree program.
Etnies is introducing new colorways in the spring for the Jameson 2, and a cork footbed, which gives the shoe a natural feel.
There are now two guys’ styles and one girls’ style in the Buy a Shoe, Plant a Tree program.
The Jameson 2 will retail for $65 and will sell at most tiers of distribution.
In 2011, etnies began planting the first 35,000 trees that will make up the etnies Rainforest in Costa Rica. The project that started with planting one tree in the rainforest for every pair of Jameson 2 Eco shoes sold, has turned into a bigger project where etnies will plant one tree in the rainforest for every pair of Jameson 2 Eco, Jaco Eco and Caprice Eco shoes sold for Spring 2012.
This is the second pro model for Tyler Bledsoe and it's a spin off of his mid model.
The shoe will retail for $65 and only be sold at core skate shops.
In other etnies news, the brand is expanding its lifestyle offering and adding more fashion forward styles, Aaron said.