Sponsors
Billabong ▲ +0.005 | PPR ▲ +4.00 | American Apparel ▼ -0.008 | The Buckle ▲ +1.45 | Columbia ▲ +0.05 | Deckers Outdoor ▼ -2.11 | Dicks ▲ +0.17 | Foot Locker ▲ +0.45 | Genesco ▲ +0.50 | Iconix Brand Group ▲ +0.46 | Jarden Corp ▲ +3.29 | Nordstrom ▲ +0.73 | Luxottica ▲ +0.87 | Nike ▲ +0.51 | Pacific Sunwear ▲ +0.02 | Skullcandy ▲ +0.29 | Sport Chalet - 0 | Urban Outfitters ▲ +0.65 | VF Corp ▼ -0.43 | Quiksilver ▼ -0.20 | Zumiez ▲ +1.02 | Macys ▲ +0.77 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Surf Expo hosts Demo Day

By Press Releases
September 08, 2011 3:45 AM

Press Release:

 

More than 35 exhibitors and 300 retailers in town for Surf Expo gathered on the shores of the Orlando Watersports Complex to scrutinize the latest products from the SUP and wakeboarding industries.

 

“Not only was the chance to meet one-on-one great, but demo day also offered me a chance to compare a variety products and learn finer details of the boards I got to try,” says Kim Beaumont from Down Under CT LLC.

 

Surf Expo Demo DayThe first Surf Expo Demo Day

Both retailers and exhibitors expressed their pleasure with the inaugural event. Modern Surf and Skate’s George Leichtweis said he is even considering picking up a new sport after his staff demoed standup paddle boards.

 

The demo day experience also offered exhibitors to showcase product, receive feedback and nurture relationships. “The demo day will become an integral part of Surf Expo,” says Exhibitor Gary Menk from Jimmy Lewis. “The friendly environment makes for a great place to spend more time with customers.”

 

According to Gordy Holmes of CWB Board Company: “The coolest thing about this day is the excitement generated by trying product. There’s so many people in the SUP pool trying something they have never been able to do and it’s great.

 

Based on the positive reception, plans are in the works to enhance and expand next year’s Surf Expo Board demo day. Surf Expo begins tomorrow at the Orange County Convention center where more than 10,000 pre-registered buyers will be greeted by 2,000 booths of new product.

 

 

 

 


More on: Surf Expo

Articles You Might Have Missed