AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
Sacred Craft heads to the Del Mar Fairgrounds on Oct. 8-9. Today, founder Scott Bass tells us about new brands that are getting involved with the show, new show features and why a consumer trade show focused on the art of the surfboard is important for the industry.
I produced the first Sacred Craft Surfboard Expo in 2007. Since then I've produced eight others. The Del Mar Fairgrounds is an ideal venue for a number of reasons. First and foremost, it is affordable. The surfboard industry can't afford large convention centers. We get priced out of the market. As a general rule they're not motivated by market share or IPOs. They want to make you a surfboard you'll remember forever.
These smaller venues, like Del Mar, allow for the industry to get together on the cheap, relatively speaking.
I’m pretty stoked on the longboard skate zone. Longboard skating is an integral part of the California surf existence. It remains the numero uno form of grom transportation. We've got a cool little area to try out the latest longboard skates.
Matt Biolos and his crew at ...LOST Skates stepped up with a slalom course challenge for the groms. ...LOST is giving away six boards to the groms with the fastest times. There will be quite a few brands there with boards in the demo area for everyone to try out.
Another fresh item is the Board Art Benefit in the Art Grotto. Artist Matt Beard helped me organize a crew of artists that will be creating art on surfboards during the show, with Surf Aid International as the benefactor. Attendees will see incredible artists in their element. Guys like Ron Croci, Phil Roberts, Tyler Warren, Damon Fulton and more.
The aim of the Board Art Benefit is to provide a great venue for the participating artists to showcase their work, to provide the public with a great chance to witness some of their favorite artists at work, and to support SurfAid International.
And speaking of... the Billabong Art of Shaping Auction LA County Edition takes place Saturday evening at Sacred Craft and is open to the public! Royce Cansler and his crew at Billabong have really stepped up. Billabong truly understands the power of the surfboard. Royce has amassed a stable of Los Angeles County's finest shapers for their auction.
Shapers or designers like Scott Anderson, Joe Bark, Clyde Beatty, Matt Calvani, Lance Carson, Bruce Grant, Bing Copeland, Robbie Dick, Tyler Hatzikian, Brian Hilbers, Jeff Ho, Hap Jacobs, Dennis Jarvis, Don Kadawaki, Glen Kennedy, Greg Liddle, Casey McCrystal, Greg Noll (Jed Noll), Pat Ryan, Mike Starvos, Rick Stoner (Jeff Stoner), Dewey Weber (Jerry O'Keefe) and Michael Zippi.
All the proceeds, 100% of the money from those auctioned boards goes to the SIMA Humanitarian Fund.
See Page 2 for more about new brands getting involved with Sacred Craft