Sponsors
Billabong ▲ +0.015 | PPR ▼ -0.40 | American Apparel ▲ +0.014 | The Buckle ▲ +0.16 | Columbia ▲ +0.95 | Deckers Outdoor ▲ +0.92 | Dicks ▼ -0.44 | Foot Locker ▼ -0.38 | Genesco ▲ +0.70 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.46 | Nordstrom ▼ -0.19 | Luxottica ▲ +0.55 | Nike ▲ +0.08 | Pacific Sunwear ▼ -0.06 | Skullcandy ▼ -0.02 | Sport Chalet - 0 | Urban Outfitters ▲ +0.15 | VF Corp ▲ +0.64 | Quiksilver ▲ +0.10 | Zumiez ▼ -0.11 | Macys ▼ -0.10 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Reef launches 'Icons of Aloha' campaign

By Press Releases
September 12, 2011 11:34 AM

Press Release:

 

REEF RAMPS UP FOR 2011 NORTH SHORE SEASON WITH ‘ICONS OF ALOHA’ CAMPAIGN

 

(San Diego, CA) September 12th, 2011– With the Winter North Shore season on its way and the 2011 Reef Hawaiian Pro on the horizon, Reef set out to pay tribute to iconic surfers of the Islands with the launch of the ‘Icons of Aloha’ campaign.

 

Shot by famed fashion photographer, Steven Lippman, the campaign profiles ten of Reef’s most influential ambassadors, either native to Hawaii, California or Australia, who have all left their indelible mark on the North Shore of Oahu.

 

The concept behind the ‘Icons of Aloha’ is to highlight accomplished Reef Ambassadors who have humbly garnered the respect of the Hawaiian community and earned their spot in the line-up at the notorious, and often times treacherous, surf breaks of the North Shore.

 

Reef ‘Icon of Aloha’, Mikala Jones, added, “Hawaii has a lot of talented surfers, I’m honored to be a part of this campaign and stoked to be a part of the Reef family.”

 

In addition to Mikala, the campaign profiles five other Reef ambassadors from Hawaii including Alana Blanchard (Kauai), Stephen Koehne (Kauai), Ross Williams (Oahu), Sean Moody (Oahu) and Shane Dorian (Kona).

 

Reef has also identified Rob Machado (CA) a Pipeline Master, Taylor Knox (CA) a Sunset and Haleiwa finalist and Mick Fanning (AUS) a 2x Pipeline Master finalist and multiple Haleiwa and Sunset finalist, as Honorary ‘Icons of Aloha’.

 

Esteemed fashion photographer, Steven Lippman, photographed the ‘Icons of Aloha’ at Reef’s World Headquarters in San Diego. A former professional skateboarder and surfer, Lippman’s body of work is a cross section between Hollywood and Surf Culture. Renowned for his inspirational portrait work of celebrities, musicians and athletes, Reef commissioned Lippman to capture the spirit and soul of each Icon.

 

The campaign will roll out this fall heading into the 5th year of the Reef Hawaiian Pro. Haleiwa will once again host the world’s elite, November 12-23rd, as part of the newly upgraded 6 Star Prime event offering vital ratings points to those trying to qualify for the 2012 ASP World Tour.

 

To further showcase the Reef brand’s commitment to the North Shore, Reef is proud to announce a partnership with the North Shore Community Land Trust. As part of the Reef Redemption program, a portion of our Culture of Giving fund will benefit the organization that aims to “protect, steward and enhance the natural landscapes, cultural heritage and rural character of Ahupua’a from Kahuku Point to Ka’ena.”

 

Head to Reef.com/Aloha or http://northshoreland.org/ for more information.

 

About Reef

Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit.

 

Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.

 


More on: Reef, Icons of Aloha

Articles You Might Have Missed