Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Recap of SIMA's New Advertising Boot Camp

By Press Releases
September 29, 2011 1:16 PM

 

SIMA presented its New Advertising Boot Camp Wednesday to representatives from more than 35 surf manufacturing companies at the Ocean Institute in Dana Point.

 

The day's seminars aimed to teach attendees how to more effectively reach consumers using interactive advertising platforms.

 

David Shing, AOL's Digital Prophet, was the first speaker of the day, with his presentation called "Campaigns to Conversations." 

 

He explained the power of the internet if used correctly by a brand, the two websites to watch and get involved in, fourquare and LinkedIn, and that advertising is all about creating a conversation online with your audience through search, social outlets, and syndication.

 

Shing also made a prophecy that the future of effective advertising would call for more swiping technology and a better mobile commerce (M-commerce) buying experience.

 

“If you allow the crowd to participate in your product, not only will they take interest, but they will pass it on as well,” said Shing. “You also must move to conversations, not chatter. Create a human voice behind your Twitter accounts.”

 

Beth Greve, National Sales Manager for Google, followed Shing with her presentation "Getting the Most Out of Search 2.0."

 

Greve also spoke at SIMA's New Media Boot Camp, and gave more information on Google advertising opportunities she had previously mentioned. She explained how businesses can create an easier shopping experience using the web.

 

For example, creating mobile sites, utilizing click to call, and offering Google shopping results that show local availability with GPS mapping.

 

She also introduced the audience to Google Wallet, Google+, Chrome to Phone Extension and Google Goggles, new features that she encouraged everyone to learn and utilize while it is still early in the game. Greve's overall message stressed the importance of creating a brand strategy to go on mobile smart phones and tablets.

 

“It’s critical to have a mobile site for your business,” said Greve. “This has to be a part of your strategy moving forward.”

 

For photos from the event, please check out the slideshow above.

 

 


More on: SIMA, AOL, Google

Articles You Might Have Missed