Sponsors
Billabong ▲ +0.025 | PPR ▲ +0.50 | American Apparel ▼ 0.00 | The Buckle ▲ +0.11 | Columbia ▲ +0.05 | Deckers Outdoor ▲ +0.86 | Dicks ▼ -0.88 | Foot Locker ▲ +0.40 | Genesco ▼ -0.14 | Iconix Brand Group ▲ +0.40 | Jarden Corp ▲ +0.40 | Nordstrom ▲ +0.02 | Luxottica ▼ -0.11 | Nike ▲ +0.33 | Pacific Sunwear ▼ -0.08 | Skullcandy ▼ -0.03 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.09 | VF Corp ▲ +0.53 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.52 | Macys ▲ +0.50 | Tillys ▼ -0.08 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Primitive expands retail and wholesale businesses

Brian Dunlap of Podium
Brian Dunlap of Podium Distribution with Primitive CEO Andy Netkin. Photo by Shelby Stanger for Shop-eat-surf.
By Shelby Stanger
September 22, 2011 6:59 AM

I’ve heard a lot of talk about Paul Rodriguez’s brand, Primitive, so talked to CEO and co-founder Andy Netkin when I was at S.L.A.T.E.

 

Primitive started as a boutique about three years ago in Encino, Calif. Netkin was a shop grom and then worked for 118 Boardshop, owned by Brian Dunlap of DVS, when he was 18.

 

Netkin became the Team Manager at 118 Boardshop in the late 1990s and signed Paul Rodriguez to the shop team when Paul was only 13 years old.

 

The two became good friends, and in 2007, when Rodriguez was 22, Netkin approached him about opening a boutique and then starting a brand.

 

They opened their first Primitive boutique in Encino, California about three years ago.

 

The shop carries mostly limited edition footwear as well as some streetwear items and decks.

 

Since Paul Rodriguez rides for Nike SB, they have a large selection of hard to find Nike SB products, which makes the shop a destination.

 

Besides Nike SB, they also have Jordan and Nike Sportswear. Considering that Nike treats these categories like three separate accounts, it’s rare to find a shop with all three Nike lines.

 

“We had to prove to them (Nike) that were not just a skate shop and we’re not just a streetwear store. We are just a lifestyle boutique run and owned by skaters,” said Netkin.

 

See Page 2 for more about Primitive

 

Previous 1 2 Next

Articles You Might Have Missed