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Details on Industry Insight.
Portland, Oregon – September 1, 2011 – Grenade, Inc. is pleased to announce the addition of Martin Berendsen as the primary consultant for the company’s expanding footwear line. Well-known throughout the industry, Berendsen brings over 25 years of branding and operations experience to the fast-growing Portland, Oregon-based lifestyle apparel company whose art-driven brand is sold online and through retailers around the country and in over 30 countries.
Berendsen has literally been from retailer-door to retailer-door as he was starting his career at 16 in his parents’ stores in Holland. He’s also been at the top of the footwear industry as president or CEO of some of the most recognizable international footwear brands.
The Dutch native’s previous leadership roles include president of Action Sports, a subsidiary of VF International SAGL in Lugano, Switzerland where he oversaw operations for the Vans®, Reef®, and Eastpak® brands; CEO of Reebok and Rockport, and CEO of Dr. Martins Airwair USA, where he increased sales from $80 million to $280 million between 1995 and 2000.
“Martin is a visionary who has renowned experience in building brands and taking companies to the next level,” praised Joseph Condorelli, Grenade CEO. “As we move the company forward, Grenade is proving that we’ll bring in the industry’s top talent to continue our momentum.”
“I had “issues” in High school in the Netherlands,” laughed Berendsen. “I fully understand that rebellious nature that lives in every kid, and I’m still drawn to those brands that go against the grain. Grenade is a rebellious brand, and I’m excited to join the Grenade team and add improved quality to their footwear line.”
Based in Portland, Oregon, Grenade is a lifestyle brand for the expressive, rebellious and alternative youth culture. Founded by two-time Olympic silver medalist Danny Kass in 2001, the company has come a long ways from a Grenade stencil and scraps of cardboard taped together. With the introduction of Grenade CEO and co-owner Joseph Condorelli, Grenade has expanded their signature glove line to include a full product line of outerwear, street gear, footwear and accessories. Its products are available online, or through retailers in all 50 states and 30 countries internationally. Visit www.grenadegloves.com for more information.