AGENDA: Partners with Nice Kicks on footwear media for next Long Beach show.
CFA: Ilse Metchek to receive Legacy Award from NAWBO-LA.
Details on Industry Insight.
ENCINITAS, CA- Nixon is pleased to announce Hawaii’s John John Florence as the newest addition to the Surf Team. In keeping with Nixon tradition and longstanding policy, all additions are only possible after a positive vote by the Nixon team. John John’s induction came after having been unanimously given the green light by Bruce Irons, Dusty Payne, Josh Kerr, Lisa Andersen, Dean Morrison, Rob Machado, Claire Bevilacqua, Keith Malloy, Nathan Fletcher and Mark Cunningham.
Often touted as a surf prodigy, John John was born in Oahu and lives there still today. In addition to his recent back-to-back wins at Pip e this year (Da Hui Backdoor Shootout and Volcom Pipe Pro) John John has earned four NSSA titles, was the youngest surfer to ever compete in The Triple Crown of Surfing, has graced the covers of Surfer, TransWorld SURF and Surfing as well as countless pages of other magazines.
With his eyes on the prize and the chops to make it happen, John John can be found charging Pipe and Backdoor to tow-ins at Teahupoo and everything in-between and was recently and officially welcomed to move into the elite 2011 ASP World Championship Top 34 to finish up the last of this year’s tour.
“John John’s a throwback in the surfing world,” states Nixon Marketing Manager, Mike Murciano. “He has dynamic abilities and deep roots in surf. He has the respect and drive to take him to the top. He brings strong, new elements to the team and we are beyond proud to welcome him.”
John John’s first ads for Nixon will appear this fall in surf publications globally and his sponsors include Vans, O’Neill, Spy Optics, DAKINE, Jack’s Surf Shop and Monster Energy Drink.
To view the official “Welcome to the Nixon Team” video please visit: http://vimeo.com/29324522.
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 65 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones. For more information visit: nixonnow.com.