Sponsors
Billabong ▼ -0.020 | PPR ▼ 0.00 | American Apparel ▲ +0.013 | The Buckle ▼ -0.61 | Columbia ▼ -0.23 | Deckers Outdoor ▲ +0.54 | Dicks ▼ -0.01 | Foot Locker ▲ +0.48 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.19 | Jarden Corp ▼ -0.83 | Nordstrom ▼ -0.37 | Luxottica ▲ +0.82 | Nike ▼ -0.66 | Pacific Sunwear ▼ -0.04 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.16 | VF Corp ▲ +0.15 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.39 | Macys ▼ -0.46 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Jake Burton diagnosed with treatable testicular cancer

By Tiffany Montgomery
September 24, 2011 8:00 AM

Snowboard industry icon Jake Burton told employees this week that he has a very treatable form of testicular cancer.

 

We, along with the rest of the industry I'm sure, wish him a very speedy recovery.

 

Here is the eloquent email he sent to his employees and team riders this week describing the situation.

 

A spokeswoman said he has started treatment and is doing well.

 

Good News and Bad News

The bad news is that I have cancer. The good news is that it is as curable as it gets. What I have is called Seminoma, also known as Testicular Cancer (think Lance Armstrong). I have three months of chemo ahead with the possibility of surgery along the way.

 

Last week was a rough one for me and Donna in that for several days my prognosis looked far, far worse. What struck me and everyone around me as unusual during this time was the fact that I didn't get that upset about my situation. I have come to the conclusion that this for sure is simply a reflection of the people I'm surrounded and supported by.

 

Starting with a perfect wife, 3 loving sons, and a stable of amazing friends, I am way ahead of your average bear in the support department. But the support that I feel from this company and all of you is what puts me on another level; starting with the best Senior Management Team I've ever seen here, on through to every Burton employee all over the world. I hope that, should any of you find yourself in a similar predicament, Burton can provide you with the same sense of peace and support.

 

I have no idea what my work schedule is going to be, but I assume it will have its ups and downs. I will keep you posted on Yammer and e-mail with my progress.

 

In the meantime, the best thing you can do for me is to keep kicking ass the way you have been.

 

See you all at the fall bash.

 

Jake.

 


More on: Burton, Jake Burton

Articles You Might Have Missed