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Hurley and Nike announced late Thursday that apparel veteran Michael Egeck will become the next Hurley CEO, starting Monday.
Egeck will report to Roger Wyett, who until April was the Hurley CEO. Wyett moved to become President of Nike Affiliates, which includes overseeing Hurley. Egeck is pictured at the left, in a file photo taken at a Shop-eat-surf Executive Roundtable event in 2010.
Here's the news release from Hurley:
HURLEY & NIKE INC. ANNOUNCE MICHAEL EGECK AS NEW CEO OF HURLEY
COSTA MESA, CA – September 29, 2011 – Hurley announced today that Mike Egeck has been named the new CEO of Hurley. A dynamic leader with a wealth of experience in the garment industry, Egeck joins the Hurley team starting Monday, October 3, 2011 and will report directly to Roger Wyett, President of Nike Affiliates.
“We look forward to welcoming Michael into the NIKE, Inc. family, “ said Wyett. “With his wide-ranging experience and passion for the industry we are confident he will lead Hurley into its next phase of growth.”
Egeck, 52, brings nearly 30 years of experience to Hurley.
His most recent assignment prior to coming to Hurley was as President of True Religion Brand Jeans. Prior to that, Egeck was at VF Corporation where he served as President of VF Contemporary Coalition and CEO for Seven for All Mankind.
Egeck also served as President of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck also served as President of The North Face, Inc. and GM of Columbia Sportswear.
“Beyond his extensive global retail experience, Mike is a genuinely inspirational person with a curious mind. And like his predecessor Roger Wyett, he has an incredibly keen understanding of Product. We believe he is a perfect compliment to our existing team and we are very excited about this new chapter at Hurley,” said Bob Hurley, Chairman and Founder of Hurley.
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley.
This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth.
In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world.
Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.