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Details on Industry Insight.
Dive Specialist Sheri Daye Joins Surf Expo Team
September 23, 2011 — Avid freediver and spearfisher Sheri Daye has joined the Surf Expo Team as a sales account executive to expand and enhance the Dive section of the January 2012 show.
In addition to hosting “Speargun Hunter,” a popular TV series on Outdoor Channel, Daye holds more than a dozen world records and a women’s National Championship title. Her passion for the industry and extensive experience will add to Surf Expo’s mission to promote the Dive industry to its watersports markets.
Daye says, “Getting into diving is a natural for anyone who loves the water. Freediving, especially, is a fun and healthy sport, and a fast growing trend among the younger generation. It’s also a perfect cross-sport for surfers who must often hold their breath underwater.”
Daye is currently the president of the board of the International Underwater Spearfishing Association and is familiar with the trade show industry through consumer show experience.
Growing the sport is one of Daye’s goals. She says, “After learning to freedive, many divers go on to other activities such as spearfishing or underwater photography and videography. The possibilities are endless, and I’m sure the new Dive section at Surf Expo will be very appealing to the surfing demographic.”
Surf Expo is pleased to partner with dive expert Sheri Daye. Look for her January 12-14, 2012 on the Surf Expo show floor.
With headquarters in Atlanta, Georgia, Surf Expo is the largest and longest-running trade show for the board/beach/fashion industry (35 years). Surf Expo is held in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA) and the Association of Wind Sport Industries (AWSI). www.surfexpo.com