AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
Fourth Annual Project Save Our Surf SURF 24 2011
Celebrity Surfathon Set for October 15-16, 2011, Santa Monica
All Surfers Welcome to Support Clean Water and Oceans
WHO: Former world champion surfer Shaun Tomson and Project SOS founder/actress Tanna Frederick will co-host the Fourth Annual Project SOS: SURF 24, a celebrity surfathon to benefit Santa Monica Baykeeper, Waves for Water, Inside the Outdoors and Tumelo Home.
Celebrity surfers include Sam Trammell (True Blood), Tate Donovan (Damages), John Slattery (Mad Men), Jesse Spencer (House), Richard Burgi (Desperate Housewives), Chad Lowe (24), Gregory Harrison (One Tree Hill), Michael Munoz (Amazing Race), Zoe Bell (Death Proof), Pat Parnell (Fuel TV’s The Daily Habit), Chris Bruno (Dead Zone), Galen Gering (Days of our Lives), David O’Donnell (Air Force One), Peter Brinkerhoff (Daytime Emmy winning director), Preston Davis (Entourage), John Philbin (Point Break) and Kathy Zuckerman (Gidget).
Noted surfers participating include Jon Rose, Mary Osborne, Don Bigelow, Buttons Kaluhiokalani, Erin Edwards, Chuck Patterson, James Pribram, Courtney Conologue, Trae Candy, Jesse Faen, Jessie Timm, Dougie Tanaka Jr., Angie Reno and PT Townend.
WHAT: There will be 12 teams of 24 participants per team. Each person on a team surfs for 45 minutes. Team members are encouraged to raise $500 per person with 100% of total donations going to charity. Skill level is not a priority. Prizes will be awarded to the individuals and teams
who raise the most money.
The event will also feature daytime activities for the whole family including live music, mural painting with Joanne “Art Miles” Tawfilis, guest speakers, yoga and eco-friendly exhibits.
WHEN: Saturday, October 15, 2011 - 8:00 am to 5:30 pm
Sunday, October 16, 2011 - 8:00 am to 5:30 pm
The Celebrity Surfing Session will take place on Saturday, October 15th and Sunday, October 16th from 10:15 am to 11 am.
The Pro Surfer Session will take place on Saturday, October 15th and Sunday, October 16th from 9:30 am to 10:15 am.
WHERE: Lifeguard Tower 28 in Santa Monica, just south of the Santa Monica Pier (Ocean Park & Barnard Way).
Santa Monica Baykeeper is an environmental non-profit that works to protect and restore the Santa Monica Bay, San Pedro Bay and adjacent waters through enforcement, fieldwork, and community action. www.smbaykeeper.org
Waves for Water works on the front-line to provide clean water to communities in need around the world. Their mission is to provide clean water to every single person who needs it. www.wavesforwater.org
Inside the Outdoors is a hands-on environmental education program administered by the Orange County Department of Education whose mission is to empower students, teachers, parents and the community to explore natural areas and expand their knowledge. http://ito.ocde.us
Tumelo Home is located in Johannesburg, South Aftrica, and promotes and provides full residential care and training to children with severe and profound mental disabilities. www.tumelohome.org
HOW: To register to surf, visit http://projectsaveoursurf.org/
CONTACT: Lori De Waal / Sarah J. De Bruin Info@DeWaalPR.com 323-462-4122