ROTH CAPITAL PARTNERS: CEO Byron Roth, athletes including Amy Purdy to be honored by Challenged Athletes Foundation.
AGENDA: Partners with Nice Kicks on footwear media for next Long Beach show.
Details on Industry Insight.
I spent several hours in downtown Huntington Beach Friday afternoon to check out how industry brands were attempting to capture the attention of the masses.
Efforts ranged from banners on stores and restaurants and brand cars driving around, to Tilly’s rental of a temporary space just off Main Street where kids could play games to win prizes.
One brand even hired a Mr. T look alike to garner attention.
Above are some photos of the different brand efforts.