Sponsors
Billabong ▼ -0.015 | PPR ▼ -0.50 | American Apparel ▼ -0.009 | The Buckle ▼ -0.51 | Columbia ▼ -0.66 | Deckers Outdoor ▼ -2.17 | Dicks ▼ -0.48 | Foot Locker ▲ +0.03 | Genesco ▼ -1.37 | Iconix Brand Group ▼ -0.57 | Jarden Corp ▼ -0.06 | Nordstrom ▼ -0.17 | Luxottica ▼ -0.35 | Nike ▼ -0.23 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.11 | Sport Chalet - 0 | Urban Outfitters ▼ -0.39 | VF Corp ▲ +0.16 | Quiksilver ▼ -0.06 | Zumiez ▼ -0.58 | Macys ▼ -0.02 | Tillys ▼ -0.01 |
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Supra opens first U.S. store

By Press Releases
August 01, 2011 6:26 AM

Press Release:

 

New York, New York—The practice of lining up for shoes outside the store on the sidewalk in the wee hours of the morning hasn’t occurred in some time, but it was alive and well at the opening of the brand new SUPRA NYC store located at 4 Prince St. in the heart of SoHo.

 

People started camping out shortly after 3 a.m. the night before and, by opening, the line of SUPRA fans stretched all the way down the block. And for good reason: the brand new, 850-square-foot location offers U.S. consumers, for the first time ever, the ability to experience the full breadth of the SUPRA line of products all in one place. It’s more than just a shoe store because inside the beautifully designed space, the SUPRA signature advertising campaign comes to life.

 

The legendary line of shoes, hats, and shirts are elegantly displayed in the distinctive environment SUPRA is known for creating: black mirrors, dark woods, and infinite backdrops. SUPRA NYC also features exclusive New York related product, such as SUPRA NYC t-shirts and the SUPRA NYC Vaider. Step into the shoebox and experience SUPRA NYC.

 


Articles You Might Have Missed