Sponsors
Billabong ▲ +0.005 | PPR ▼ -2.15 | American Apparel ▲ +0.02 | The Buckle ▲ +1.70 | Columbia ▼ -0.37 | Deckers Outdoor ▼ -0.17 | Dicks ▼ -0.41 | Foot Locker ▲ +0.14 | Genesco ▼ 0.00 | Iconix Brand Group ▼ -0.03 | Jarden Corp ▲ +0.65 | Nordstrom ▲ +0.54 | Luxottica ▼ -0.41 | Nike ▲ +0.03 | Pacific Sunwear ▲ +0.04 | Skullcandy ▲ +0.05 | Sport Chalet - 0 | Urban Outfitters ▲ +0.12 | VF Corp ▲ +0.10 | Quiksilver ▲ +0.18 | Zumiez ▲ +0.96 | Macys ▲ +0.61 | Tillys ▲ +0.19 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

SIMA: Save the Date invitation for Humanitarian Fund's STOKES ME Bowl-a-rama on Sept. 16.

SHACC: July photo contest winner and details on how to win during the Get SHACC'd Summer Photo Contest.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Supra opens first U.S. store

By Press Releases
August 01, 2011 6:26 AM

Press Release:

 

New York, New York—The practice of lining up for shoes outside the store on the sidewalk in the wee hours of the morning hasn’t occurred in some time, but it was alive and well at the opening of the brand new SUPRA NYC store located at 4 Prince St. in the heart of SoHo.

 

People started camping out shortly after 3 a.m. the night before and, by opening, the line of SUPRA fans stretched all the way down the block. And for good reason: the brand new, 850-square-foot location offers U.S. consumers, for the first time ever, the ability to experience the full breadth of the SUPRA line of products all in one place. It’s more than just a shoe store because inside the beautifully designed space, the SUPRA signature advertising campaign comes to life.

 

The legendary line of shoes, hats, and shirts are elegantly displayed in the distinctive environment SUPRA is known for creating: black mirrors, dark woods, and infinite backdrops. SUPRA NYC also features exclusive New York related product, such as SUPRA NYC t-shirts and the SUPRA NYC Vaider. Step into the shoebox and experience SUPRA NYC.

 


Articles You Might Have Missed