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SIA SNOW SHOW: New "Industry + Intelligence" seminar on January 28.
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Photos from MAGIC, S.L.A.T.E and Project

By Shelby Stanger
August 23, 2011 6:21 AM

The trade show circuit continues this week in Vegas with MAGIC. I checked out the S.L.A.T.E., RIDE, Project, and Pool shows yesterday at Mandalay Bay.

 

S.L.A.T.E. and RIDE featured action sports and streetwear brands including O'Neill, Hurley, Quiksilver, DC, Metal Mulisha, Neff, Fox, Skullcandy and many more.

 

During the show there was skate street course in the back, reminiscent of past days at ASR.

 

The Project show had a wide mix of fashion and lifestyle brands from Adidas and Polo to brands like Ever and Native. There were also a few skate brands there like Supra and Converse.

 

Adjacent to Project was the Pool show, which was full of energy and featured a lot of younger brands with some exciting prints. I saw a lot of orders being written at Pool, and heard a lot of positive response from people who walked the floor there.

 

The entire show was massive, and would be almost impossible to walk in a day.

 

Monday, the show started slow, and got busier throughout the day. Most brands said they had a lot of appointments scheduled for Today.

 

 


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