Sponsors
Billabong ▼ -0.005 | PPR ▼ -2.95 | American Apparel ▼ -0.060 | The Buckle ▼ -0.79 | Columbia ▼ -1.19 | Deckers Outdoor ▼ -0.29 | Dicks ▼ -0.68 | Foot Locker ▼ -0.02 | Genesco ▼ -1.16 | Iconix Brand Group ▼ -0.62 | Jarden Corp ▼ -1.24 | Nordstrom ▼ -0.89 | Luxottica ▼ -0.35 | Nike ▼ -1.40 | Pacific Sunwear ▼ -0.10 | Skullcandy ▼ -0.15 | Sport Chalet - 0 | Urban Outfitters ▼ -0.49 | VF Corp ▼ -0.17 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.40 | Macys ▼ -0.88 | Tillys ▼ -0.06 |
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

New Sanuk styles, pop up stores, more

By Shelby Stanger
August 17, 2011 7:12 AM

At Outdoor Retailer I talked to Sanuk Founder and Creative Director Jeff Kelley and former COO John Vance about what’s new with the brand since the Deckers acquisition, Sanuk’s new popup store in Cardiff-by-the-Sea, future retail plans, and new key Sanuk footwear styles.

 

Cardiff/Hansen’s Sanuk store 

Before the show, I was in the Cardiff Town Shopping center in Cardiff-by-the Sea, and saw a Sanuk-branded popup shop next to Seaside Market.

 

The store was fairly small -- about 12 x 30 feet -- and I thought it might be a permanent showroom since Jeff Kelley lives in the area. Inside, the girl working said the store was actually a partnership with Hansen’s Surf Shop in Encinitas.

 

Jeff said the owner of the town shopping center came up with the idea first, and then Jeff approached Josh Hansen who runs Hansen’s.

 

Hansen’s controls the inventory, manpower and POS system, and Sanuk contributed to the artwork, look and feel of the store.

 

Jeff said it’s only a temporary shop that will remain for four months until a Starbuck’s takes over the lease, but that it’s been successful so far.

 

While that particular shop will come down in a few months, Jeff said if the right opportunity presents itself, he would be open to launching more partner popup stores with other retailers in the future.

 

Retail, Deckers update

Since Deckers acquired the brand, I asked Jeff if retail is going to be a big push for the brand.

He said there are definitely plans to roll out more Sanuk stores soon, both domestically and internationally, though growth will be organic.

 

Besides more stores, I wanted to know if they were going to add apparel or any line extensions any time soon. They said the brand will continue to focus on footwear for now, and that Sanuk does not like the idea of brand extensions.

 

One of the biggest reasons Sanuk choose Deckers as its buyer is that the company is focused on footwear, and is not an apparel company, Jeff and John said.

 

See Page 2 for more about Deckers, new Sanuk styles

 

Previous 1 2 Next

Articles You Might Have Missed