Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Mother Nature delivers a wild ECSC

By Tiffany Montgomery
August 31, 2011 6:00 AM

A rare earthquake, thick smoke from a swamp fire, and a little hurricane didn’t get in the way of the Coastal Edge East Coast Surfing Championship Presented by Vans last week in Virginia Beach.

 

I spoke with D. Nachnani of Coastal Edge, who filled me in on the wild week filled with surprises from Mother Nature.

 

Equipment Malfunctioning equipment was just one of the many challenges last week at ECSC

The good news is that nearly every competition and major event was completed, though the schedule was condensed. The Coastal Edge Vendor Village started a little earlier than planned and ended earlier.

 

Instead of huge scaffolding that was on the beach for the start of the event, the amateur contest finished up on Sunday with just four tents on the sand. And the Miss Reef contest turned into an autograph-signing event on top of a hotel with the girls and Reef team riders.

 

“At the end of the day we were able to pack nearly everything in, still make a lot of people happy and nobody got hurt,” D. said.

 

D. said there were a lot of challenges to overcome and event organizers were making scheduling adjustments every two to six hours based on the latest weather updates and consultations with city officials.

 

Industry brands participating in the event were super flexible and moved fast when Vendor Village needed to be broken down, D. said.

 

Ecsc boothD. said he’s glad it all worked out given all the excitement, and “while it was wonderfully challenging to experience I’m happy it’s over.”

 

D. also had to deal with a power outage at his largest store in Virginia Beach on Sunday. So he got a generator to run the cash register and some lights, and used social media and email lists to advertise an impromptu flashlight sale. If customers brought their flashlights with them, they got 20% off anything in the store.

 

“We ended up having a good day,” D. said.

 

 


More on: Coastal Edge, ECSC

Articles You Might Have Missed