AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
A rare earthquake, thick smoke from a swamp fire, and a little hurricane didn’t get in the way of the Coastal Edge East Coast Surfing Championship Presented by Vans last week in Virginia Beach.
I spoke with D. Nachnani of Coastal Edge, who filled me in on the wild week filled with surprises from Mother Nature.
Malfunctioning equipment was just one of the many challenges last week at ECSC
The good news is that nearly every competition and major event was completed, though the schedule was condensed. The Coastal Edge Vendor Village started a little earlier than planned and ended earlier.
Instead of huge scaffolding that was on the beach for the start of the event, the amateur contest finished up on Sunday with just four tents on the sand. And the Miss Reef contest turned into an autograph-signing event on top of a hotel with the girls and Reef team riders.
“At the end of the day we were able to pack nearly everything in, still make a lot of people happy and nobody got hurt,” D. said.
D. said there were a lot of challenges to overcome and event organizers were making scheduling adjustments every two to six hours based on the latest weather updates and consultations with city officials.
Industry brands participating in the event were super flexible and moved fast when Vendor Village needed to be broken down, D. said.
D. said he’s glad it all worked out given all the excitement, and “while it was wonderfully challenging to experience I’m happy it’s over.”
D. also had to deal with a power outage at his largest store in Virginia Beach on Sunday. So he got a generator to run the cash register and some lights, and used social media and email lists to advertise an impromptu flashlight sale. If customers brought their flashlights with them, they got 20% off anything in the store.
“We ended up having a good day,” D. said.