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I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

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There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

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Industry Insight

CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.


Tiffany Montgomery
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More photos from Outdoor Retailer

Musician Donavon Frankenreiter
Musician Donavon Frankenreiter and Hobie's Jeff Alter. Photos by Shelby Stanger for Shop-eat-surf.
By Shelby Stanger
August 08, 2011 7:31 AM

The Outdoor Retailer Show was even busier the second day.

 

By happy hour time on Friday, it was tough to walk through the halls. Patagonia had a concert inside its booth, Billabong hosted Donovan Frankenreiter live at its branded room, and The North Face had a huge happy hour for VF brands with key athletes giving presentations in a giant camping tent-like booth.

 

The party of the evening went to Teva, which hosted an 80’s theme party with an 80’s cover band from LA. The party was packed until 2 a.m.

 

Saturday's OR crowd didn't heat up until mid-to-late morning, with many brands using coffee machines to lure new buyers.

 

Overall, there was a consensus that a lot of action sports brands are using SUP as a vehicle to tap into the outdoor market and vice versa. I noticed a lot of outdoor brands with surf and SUP graphics on their booths.

 

And a lot of the action sports brands showcased technical apparel that can be worn not just in the surf, but also on bikes, as well as line extensions geared toward a slightly older consumer.

 

We’ll have lots of brand updates in coming weeks from all of our interviews at the show.

 

 

 

 


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