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Billabong ▲ +0.025 | PPR ▼ -0.50 | American Apparel ▲ +0.06 | The Buckle ▲ +0.19 | Columbia ▲ +0.37 | Deckers Outdoor ▲ +1.29 | Dicks ▲ +0.29 | Foot Locker ▲ +1.14 | Genesco ▲ +1.38 | Iconix Brand Group ▲ +0.24 | Jarden Corp ▲ +0.14 | Nordstrom ▼ -0.10 | Luxottica ▼ -0.39 | Nike ▲ +0.73 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.22 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▲ +0.49 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.32 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
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Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Industry Insight

SIA SNOW SHOW: Early Bird rates thorugh Sept. 29 for Denver hotel rooms during 2015 show, from Jan. 28 - Feb. 3.

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

Details on Industry Insight.


Tiffany Montgomery
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More photos from Outdoor Retailer

By Shelby Stanger
August 08, 2011 7:31 AM

The Outdoor Retailer Show was even busier the second day.

 

By happy hour time on Friday, it was tough to walk through the halls. Patagonia had a concert inside its booth, Billabong hosted Donovan Frankenreiter live at its branded room, and The North Face had a huge happy hour for VF brands with key athletes giving presentations in a giant camping tent-like booth.

 

The party of the evening went to Teva, which hosted an 80’s theme party with an 80’s cover band from LA. The party was packed until 2 a.m.

 

Saturday's OR crowd didn't heat up until mid-to-late morning, with many brands using coffee machines to lure new buyers.

 

Overall, there was a consensus that a lot of action sports brands are using SUP as a vehicle to tap into the outdoor market and vice versa. I noticed a lot of outdoor brands with surf and SUP graphics on their booths.

 

And a lot of the action sports brands showcased technical apparel that can be worn not just in the surf, but also on bikes, as well as line extensions geared toward a slightly older consumer.

 

We’ll have lots of brand updates in coming weeks from all of our interviews at the show.

 

 

 

 


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