Sponsors
Billabong ▲ +0.010 | PPR ▼ -1.40 | American Apparel ▼ 0.000 | The Buckle ▼ 0.00 | Columbia ▼ 0.00 | Deckers Outdoor ▼ 0.00 | Dicks ▼ 0.00 | Foot Locker ▼ 0.00 | Genesco ▼ 0.00 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ 0.00 | Nordstrom ▼ 0.00 | Luxottica ▼ 0.00 | Nike ▼ 0.00 | Pacific Sunwear ▼ 0.00 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▼ 0.00 | Quiksilver ▼ 0.00 | Zumiez ▼ 0.00 | Macys ▼ 0.00 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

More photos from Outdoor Retailer

By Shelby Stanger
August 08, 2011 7:31 AM

The Outdoor Retailer Show was even busier the second day.

 

By happy hour time on Friday, it was tough to walk through the halls. Patagonia had a concert inside its booth, Billabong hosted Donovan Frankenreiter live at its branded room, and The North Face had a huge happy hour for VF brands with key athletes giving presentations in a giant camping tent-like booth.

 

The party of the evening went to Teva, which hosted an 80’s theme party with an 80’s cover band from LA. The party was packed until 2 a.m.

 

Saturday's OR crowd didn't heat up until mid-to-late morning, with many brands using coffee machines to lure new buyers.

 

Overall, there was a consensus that a lot of action sports brands are using SUP as a vehicle to tap into the outdoor market and vice versa. I noticed a lot of outdoor brands with surf and SUP graphics on their booths.

 

And a lot of the action sports brands showcased technical apparel that can be worn not just in the surf, but also on bikes, as well as line extensions geared toward a slightly older consumer.

 

We’ll have lots of brand updates in coming weeks from all of our interviews at the show.

 

 

 

 


Articles You Might Have Missed