Sponsors
Billabong ▲ +0.017 | PPR ▲ +1.60 | American Apparel ▲ +0.020 | The Buckle ▼ -1.02 | Columbia ▲ +0.45 | Deckers Outdoor ▲ +0.54 | Dicks ▼ -0.32 | Foot Locker ▼ -0.29 | Genesco ▼ -1.05 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.66 | Nordstrom ▼ -0.86 | Luxottica ▼ -0.16 | Nike ▼ -1.19 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.19 | Sport Chalet - 0 | Urban Outfitters ▼ -0.25 | VF Corp ▼ -0.03 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.92 | Macys ▼ -0.62 | Tillys ▼ -0.19 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

SIMA: Tickets on sale for 12th Image Awards show on Feb. 12.
PROCOPIO: Seminar 1/31 at Snow Show on IP strategies.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

More photos from Outdoor Retailer

By Shelby Stanger
August 08, 2011 7:31 AM

The Outdoor Retailer Show was even busier the second day.

 

By happy hour time on Friday, it was tough to walk through the halls. Patagonia had a concert inside its booth, Billabong hosted Donovan Frankenreiter live at its branded room, and The North Face had a huge happy hour for VF brands with key athletes giving presentations in a giant camping tent-like booth.

 

The party of the evening went to Teva, which hosted an 80’s theme party with an 80’s cover band from LA. The party was packed until 2 a.m.

 

Saturday's OR crowd didn't heat up until mid-to-late morning, with many brands using coffee machines to lure new buyers.

 

Overall, there was a consensus that a lot of action sports brands are using SUP as a vehicle to tap into the outdoor market and vice versa. I noticed a lot of outdoor brands with surf and SUP graphics on their booths.

 

And a lot of the action sports brands showcased technical apparel that can be worn not just in the surf, but also on bikes, as well as line extensions geared toward a slightly older consumer.

 

We’ll have lots of brand updates in coming weeks from all of our interviews at the show.

 

 

 

 


Articles You Might Have Missed