Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Freewaters launches in Europe

By Press Releases
August 01, 2011 12:58 PM

Press Release:

 

Freewaters Flows Across the Pond and Launches in Europe

Philanthropic footwear announces new joint venture with Freewaters LTD

 

Portola Valley, CA (July 28, 2011)— Freewaters is pleased to announce today their cross-continent joint venture, Freewaters LTD. Headed up by industry veterans Peter Caldwell and Myles Hutchins, Freewaters LTD is based outside of London and will manage all Freewaters European operations which currently includes the UK, Ireland, Germany, Netherlands, France, Switzerland and Portugal. Caldwell and Hutchings bring over 20 years of experience building brands in Europe including Reef, O’Neill and Firewire.

 

“We are keen to help establish Freewaters as a premier global brand and to provide clean drinking water to those in need, “ said Caldwell. “The global business climate has changed dramatically. With the traditional distributor model no longer viable, this joint venture agreement sets the stage for us to be highly competitive.”

 

 


More on: Freewaters

Articles You Might Have Missed