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Details on Industry Insight.
The Surf Industry Manufacturers Association’s (SIMA) eighth annual Liquid Nation Ball will be held on Saturday, September 17th at the oceanfront La Jolla home of Liquid Nation Ball Chairman and Co-Founder, Fernando Aguerre. A limited number of tickets are still available for $300 per person, with all proceeds of the fundraiser going to 13 different surf-related humanitarian organizations.
Aguerre has hosted the event at his oceanfront home since its inception, after his brother asked him for help.
“On the very first one, in 2004, my brother asked me for help with this idea to fundraise for SurfAid. I told him, yes, for sure. And then he said, ’I need your home. You got the best one in La Jolla, on the ocean, and the boards and art make it the most fun surf museum in the world,’” Aguerre explained.
“I said, yes. But then as the party approached, he also asked me, ‘I’m going to have short live auction. I want you to be auctioneer.’ I told him, are you nuts? I’m always bidding, not auctioning... And he responded, that’s the point, you know how to do it. You can’t say no to your brother that is your best friend and your life long partner in all our business... So I said, YES.”
Aguerre also explained why he decided to open up his home for the event. “Very simple: A home that is not shared with friends and extended family, a home that is closed to visitors, a home that does not get disrupted by parties, music, passion and celebration of life, is NOT A HOME, it’s just a bunch of bricks and furniture.”
“When all guests are gone, the floor is dirty (of course), but the walls don’t even have one scratch, nothing is broken. The guests are gone, but the great times had by them, leave behind good karma for the home, for my family. It’s kind of what happens in the good temples: The good vibes created and lived there, remain there for years to come.”
The deadline to buy tickets for the event was originally Friday, August 26th; however, Aguerre said the deadline has been pushed back a week to September 2nd and there are still approximately 100 tickets available. Each year the event sells out, and Aguerre hosts close to 400 people in his home.
The Liquid Nation Ball serves as the annual fundraising event for the SIMA Humanitarian Fund, and over the past seven years, the SIMA Humanitarian Fund has raised more than $1.45 million for global medical relief, urban youth outreach, injury prevention and awareness, and health education and awareness. The Board of Directors hopes to raise a net amount of $200,000 with this year’s Liquid Nation Ball 8.
The 13 beneficiaries of the event include Keep a Breast Foundation, Surfer’s Healing, Life Rolls On, Jimmy Miller Foundation, AccesSurf Hawaii, Maull Ola Foundation, Best Day Foundation, Cystic Fibrosis Foundation, Outdoor Outreach, Stoked Mentoring, Surf Aid International, Sumba Foundation, and Waves for Water.
This year, the SIMA Humanitarian Fund Board of Directors selected Shaney jo Darden, Co-Founder and CEO of The Keep a Breast Foundation (KAB), as the 2011 Humanitarian of the Year.
KAB is a non-profit charity organization that aims to increase breast cancer awareness in young people through fundraising, art, and educational events.
“Keep A Breast started over 10 years ago because of the need to educate and inspire a younger generation about breast cancer prevention. I've had several people in my life and in my community that were struggling with the disease and I felt there was nothing out there for my generation to feel connected to,” Darden said.
“I knew I needed to do something that really resonated with myself and my friends…. and that’s when the first Breast Cast exhibition was born then it just grew from there.”
See page 2 for more on KAB and the Liquid Nation Ball 8...