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Details on Industry Insight.
Goleta, CA...15 August 2011 ...Angel Martinez, President and CEO of Deckers Outdoor Corporation (NASDAQGS: DECK) announced today the appointment of Jake Brandman as the Sanuk® Brand President, effective September 1. Brandman will be responsible for Sanuk’s global strategy and leading the integration of the recently acquired brand into the day-to-day operations of the corporation.
“In Jake, we have a leader for the Sanuk brand who brings sales, operations and marketing experience to the job” said Martinez in making the announcement. “He’s got ideal action sports industry experience which will help him to retain Sanuk’s vibrant and creative culture while driving the brand’s growth.”
Brandman joins the Sanuk team after serving as the Vice President of North American sales for another Deckers brand, Teva®. All told, he brings 15 years of management experience from the action sports, outdoor and footwear industries. Brandman joined Deckers in October 2008 where his leadership was instrumental in reinvigorating Teva’s brand position and creating significant sales growth.
Prior to Deckers, Brandman was the Director of Operations at Ahnu® Footwear from August 2006 to September 2008; Director of Sales for Keen® Footwear from July 2004 through March 2006; Director of Sales at Vans® from April 2002 to June 2004; and National Sales Manager at Pro-tec® from April 1999 to March 2002.
Brandman graduated from UCLA with an Economics degree and received his MBA from the University of Southern California’s Marshall School of Business.
Brandman will assume his role on September 1st, 2011 and will operate from Sanuk’s headquarters located in Irvine, California. Jeff Kelley, founder of the brand, will assume the Creative Director role and continue to drive the vision and the ethos of Sanuk as he has since its founding in 1997.
Deckers Outdoor Corporation is a premiere lifestyle marketer that builds niche brands into global market leaders by designing and making innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Sanuk®, Teva®, Simple® Shoes, UGG® Australia, Tsubo®, Ahnu® and MOZO® and registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com.