DC JOINS THE “11 IN 11” CAMPAIGN WITH A SHOE DRIVE TO BENEFIT SOLES4SOULS® INC THRU THE MONTH OF AUGUST
August 3, 2011 – HUNTINGTON BEACH, CA – DC announced today they will partner with national charitable organization Soles4Souls, to help reach their goal for the “11 in 11” campaign. This amazing campaign aims to collect and distribute 11 million shoes in 2011 to people living in extremepoverty and recovering from natural disasters.
DC will be collecting lightly worn shoes at 24 participating stores across the country during the month of August to help drive the effort. For more information on DC stores near you, check out: http://store.dcshoes.com/storeLocator2/index.jsp.
“It's always been a big initiative for DC to support the community and reach out to those in need. We are really excited to join forces with Sole4Souls for this great campaign,” said DC’s VP of Marketing Jeff Taylor.
With the recent natural disasters that have affected some of DC’s Japanese locations, DC is stepping up to reach out to those in need. Join the effort by bringing your used shoes in to your nearest DC store and as a thank you, DC will offer a 30% discount off a new pair of shoes purchased that day. Your donation will better the life of someone in need.
“With tragedies such as the earthquakes in countries like Haiti and Japan, on top of the enormous needs elsewhere, we can use the estimated 1.5 billion shoes taking up space in the closets of ordinary people to change the world one pair at a time,” said Founder and CEO of Soles4Souls, Wayne Elsey.
Soles4Souls is a charity that collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty. The shoe charity provides one pair of shoes to a person in need every 7 seconds.
Since 2005, Soles4Souls has distributed more than 13 million pairs of shoes because of the generosity and commitment of people and organizations like DC. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a worldwide leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org , www.clothes4souls.org, or www.hope4souls.org for more information.