SIMA: Tickets on sale for 12th Image Awards show on Feb. 12.
PROCOPIO: Seminar 1/31 at Snow Show on IP strategies.
Details on Industry Insight.
Two-Time US Open of Surfing Champion Defends His Title This Week With HDX’s Added Benefit of Hydration, Strength, Endurance and Recovery
HUNTINGTON BEACH, CA (August 1, 2011) – HDX Hydration Mix (HDX) announced today that local hero Brett Simpson has been added to their rapidly expanding team of healthy, eco-conscious athletes.
Simpson is the first professional athlete to join HDX’s growing team, which includes surfers John Mel – USA boys under 12 Champion, Cole Houshmand, Christian Saenz and Shelby Detmers.
“Having Brett on the team will surely inspire and mentor the younger members of the HDX program as they transition into their professional careers,” said HDX Founder, Vipe Desai. “Each individual on our team embodies HDX’s core mission to promote healthier choices and protect the environment through eliminating plastic bottle usage.
Currently ranked 18th on the ASP World Tour, 26 year-old Simpson is a rising star whose unprecedented back-to-back wins at the US Open of Surfing have launched him onto the world tour and into international recognition.
While defending his title during the next 6 days of high-performance competitive surfing, Simpson will enjoy the sustained endurance provided from HDX.
“I’ve been training and drinking HDX for the past few months,” said Simpson. “I’ve noticed a big difference, not just from being better hydrated, but it also completes my total training regiment mentally and physically. It’s amazing that a drink mix can give me mental clarity and quickly replenish my body during intense training and competition.”
With plans to come out on top for the third year in a row, Simpson will undoubtedly benefit from HDX’s concentrated blend to stay hydrated and at the top of his game during continuous rounds of surfing in the summer heat.
“Brett is a serious athlete who trains regularly to compete at this elite level of the sport,” said Desai. “He’s an ambassador for surfing, a quintessential professional athlete, and a perfect fit for our roster. HDX is dedicated to delivering the best products to athletes, and Brett will help us amplify that message on a larger platform.”
HDX Hydration Mix is powdered beverage drink mix made with an advanced electrolyte blend that is a mix of seven of the body’s most important electrolytes. HDX provides multiple benefits for maximum hydration, and with our proprietary blend of electrolytes, vitamins, amino acids and minerals, our product is a true sports performance drink. HDX Hydration Mix becomes a one-stop source for four functional benefits: Hydration, Strength, Endurance and Recovery.
No other product provides this proprietary blend of benefits using natural ingredients. Just add water to HDX Hydration Mix and you’re ready to go whenever and wherever you need it. Mix it up in your favorite reusable water bottle, and help prevent more plastic from ending up where it shouldn’t be. We call it Eco-Hydration, where what’s good for you is also good for the planet. hdxmix.com