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Brands react to MAGIC, more photos

Ryan Heuser of Paul Frank.
Ryan Heuser of Paul Frank. Photos by Shelby Stanger for Shop-eat-surf.
By Shelby Stanger
August 24, 2011 9:02 AM

The tradeshows continued yesterday in Las Vegas, and the show floor at MAGIC seemed much busier on Tuesday.

 

There was a diverse crowd over the last two days. I saw buyers from Japan, Canada, Latin America and the Midwest including major buyers from stores like Macy’s and the Forzani Group in Canada.

 

“We have had a lot of new retailers come by, but our biggest concentration seems to have come from buyers in the Midwest,” said Ryan Mangan of Hurley.

 

Brands approached MAGIC in different ways. Most brands had one booth, but booths varied in shapes and sizes from Paul Frank’s bus that served as a showroom to Tapout’s multi-room structure.

 

Brands like O’Neill, Quiksilver and Fyasko had more basic booths with tables and the line behind them.

 

Besides varied booth sizes, certain brands showed in multiple places in Vegas this week.

 

Hurley showcased mostly its boardshorts line upstairs at S.L.A.T.E., but also had a room at another hotel in Vegas adjacent to where Nike was showcasing various lines.

 

Quiksilver had a big presence at MAGIC with different parts of the brand and categories at different parts of the show.

 

Quiksilver EVP Tom Holbrook said the brand was showing swimwear at the swim show, Quiksilver’s main young men’s and skateboarding collections upstairs at S.L.A.T.E. and Quiksilver's Women’s line and Roxy in an entirely different area of the show as well.

 

“I really like this show because we sell to Vegas accounts anyway, and when you walk in the door, you can feel the buzz from each show,” Tom said.

 

Quiksilver owned DC Shoes also had multiple booths scattered throughout Mandalay Bay.

 

See Page 2 for more

 

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