AGENDA: Partners with Nice Kicks on footwear media for next Long Beach show.
CFA: Ilse Metchek to receive Legacy Award from NAWBO-LA.
Details on Industry Insight.
Art Grotto busy as surf artists get their 'smock' on.
Encinitas, Ca., (August 26, 2011) -- --The Board Art Benefit is the brainchild of artist Matt Beard and designed to bring leading artists together at great venues where they will have the opportunity to create live art on surfboards for the purpose of raising support for SurfAid International. The first event will be held at the upcoming Sacred Craft Consumer Surfboard Expo in Del Mar on October 8-9, 2011.
The concept was inspired by a recent event that SurfAid International held at the last Sacred Craft Surfboard Expo in Santa Cruz, called Shapers 4 Humanity. At this event, several of the worlds top shapers were invited to take part in a live shaping event and donate the finished boards to SurfAid.
The Board Art Benefit simply extends this concept to the artists and invites some of the leading artists from the surf community to lend their unique aesthetic vision to the surfboards as well.
The organizers of the Sacred Craft events have always gone out of their way to invite artists from the surfing community to be a part of the event in a space dubbed "The Art Grotto". Many of the artists have done some great live art on site during the event.
The Board Art Benefit will bring a better focus to the artists at the event by integrating the core theme of the event, the sacred craft known as the surfboard.
The aim of the Board Art Benefit is to provide a great venue for the participating artists to showcase their work, to provide the public with a great chance to witness some of their favorite artists at work, and to support SurfAid International. The finished boards from this event will later be auctioned, with the proceeds benefitting SurfAid International.
Artist/Shaper Collaborations taking place at SACRED CRAFT on October 8 & 9:
Phil Roberts / Gerry Lopez
Rick Rietveld / Jed Noll
Damian Fulton / Firewire
Erik Abel / Roberts Surfboards
Heather Ritts / Firewire
Matt Beard / Yohei Shiraishi Taiyo Surfboards
Spencer Reynolds / Jeff 'Doc' Lausch
Wade Koniakowsky / Mike Hynson
Tyler Warren / Hobie
Drew Brophy / Ron House
Sacred Craft exhibits/events lined up including:
Tribute to the Masters Shape-off honoring Carl Ekstrom presented by US Blanks
Billabong Art of Shaping Auction LA County Edition
Future of Surfing Shaping Bay & Laminating Showcase
The Soul Project Quivers Lounge
The Art Grotto benefiting Surf Aid International
KorduroyTV Vid Shorts Lounge
Antique Roadshow Style Surfboard & Memorabilia Appraisals
PRIMO Beer Flowing
Music by Surfers for Surfers featuring Seth Pettersen
Longboard Skate Zone Demo Tarp/Ramp/Cone combo
Demo morning - ride the boards!
Tons more to on tap!
Sacred Craft brings together surfboard lovers in what has become the surfboard industry gathering. Passion for surfboards and the authentic culture that flows forth never goes out of style.
WHO: Surfers, shapers, and surfboard manufacturers
WHAT: Two days of surfboard heaven
WHEN: October 8 & 9, 2011
WHERE: Del Mar Fairgrounds
WHY: Because surfers care about two things: waves and the equipment to ride them with
HOW: $10 at the door; kids 12 & under free / Free Subscription to SURFER magazine
To exhibit/reserve booth space at Sacred Craft click here now to download the booth space contract.
The SACRED CRAFT Consumer Surfboard Expo is an opportunity for shapers, surfboard craftsman and surfboard manufacturers to come together under one roof and share their passion with the surfboard loving public. It operates with one objective, to unite passionate surfers with the surfboard industry. http://sacredcraftexpo.com/