Sponsors
Billabong ▼ -0.005 | PPR ▼ -1.20 | American Apparel ▲ +0.005 | The Buckle ▲ +0.68 | Columbia ▲ +0.93 | Deckers Outdoor ▲ +0.57 | Dicks ▼ -0.36 | Foot Locker ▲ +0.85 | Genesco ▲ +1.22 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.69 | Nordstrom ▲ +0.58 | Luxottica ▲ +0.04 | Nike ▼ -0.41 | Pacific Sunwear ▼ -0.03 | Skullcandy ▼ -0.07 | Sport Chalet - 0 | Urban Outfitters ▲ +0.19 | VF Corp ▲ +0.32 | Quiksilver ▲ +0.02 | Zumiez ▲ +0.73 | Macys ▲ +0.67 | Tillys ▼ -0.22 |
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Ambsn growing for spring and other news

By Tiffany Montgomery
August 31, 2011 6:15 AM

I got an update at Agenda on what’s new with emerging brand Ambsn from Dustin Odbert, who founded the brand along with his brother, Dylan.

 

For Spring 2012, Ambsn has increased its boardshort offering to 12 styles, up from 6.

 

Dylan OdbertDylan Odbert

Its knits with color blocking have proved popular, and for spring, they are offering different textures and fabrics to evolve that category.

 

In shorts, Ambsn is offering a 16-inch walkshort with an elastic waist drawstring, ranging in price from $57 to $75.

 

Previously, when Ambsn created a more standard fit with its shorts, they tended to get lost among all the other walkshorts in stores.

 

Now, the brand is taking its own approach, Dustin said.

 

New short styleA new Ambsn short style for Spring 2012

In general, Ambsn focuses on shorter boardshort and shorts lengths, Dustin said.

 

“Guys shouldn’t be afraid to show off their legs,” he said.

 

One 18-inch boardshort style for spring features a pink flamingo print. Ambsn also updated its popular boardshort that has lions, bears and tigers with a new color, peach.

 

In other news, the brand has tweaked its formula for fall and holiday to transition into more of a four-season brand by toning down its bright colors a bit during those seasons.

 

Ambsn board shortsA new boardshort style for Spring 2012

Dylan and Dustin also hired a Sourcing and Production Manager along with a part-time employee to help with administrative tasks.

 

The brand has also signed on an Australian distributor, Oceanside Collective.

 

Lastly, Ambsn moved its offices into a new location in San Clemente that is double the size of its previous space, and has room for a mini ramp.

 

Key accounts for Ambsn include Ron Herman, American Rag, Beams Japan, United Arrow, Swell, Sun Diego, Moondoggies, Body in San Francisco, Brave New World, Paragon Sports, Thalia, Icons of Surf, Surfside Sports, and Active.

 

 

 


Articles You Might Have Missed