AGENDA: Last chance to register before July 8-9 show.
ISPO: Shanghai trade show runs July 2 - 4.
Details on Industry Insight.
KAI NEVILLE'S LOST ATLAS WORLD PREMIERE SET FOR HUNTINGTON BEACH ON AUGUST 4
Event promises to bring "U.S. Open-size" crowds to the streets of Surf City
SAN CLEMENTE, CA (July 12, 2011) — Dates and details are now set for the world premiere of Kai Neville's highly anticipated surf film, Lost Atlas.
Unlike most world premieres, which typically require golden wristbands and secret handshakes, this one will play on a giant screen in the middle of Fifth Street in Huntington Beach during the Nike US Open of Surfing. In other words: Everyone's invited.
Set for Thursday, August 4, from 7:30 p.m. to 10 p.m. on the corner of Fifth Street and P.C.H., the event promises to be the largest surf cinema gathering in recent memory. "Surf films are constantly changing and the way we watch them is constantly changing," says director/producer Kai Neville.
"Lost Atlas represents another wild shift in performance surfing and we're excited to show it to the world. It's an unfiltered view of some of the world's best young surfers, and we wanted the premiere experience to be unfiltered and fun like our time on the road."
Working under Taylor Steele and Poor Specimen, Kai Neville released his first major film Modern Collective in 2009 and immediately set the new standard for elite-level surfing. Lost Atlas is the 26-year-old Aussie filmmaker's first independent project and picks up were Modern Collective left off.
Described as a movie about "youth on the run," it bounces around the globe in no particular order and features the world's most progressive surfers at their best and most honest, including Dane Reynolds, Jordy Smith, Julian Wilson, Dusty Payne, John Florence, Yadin Nicol, Kolohe Andino and a handful of others.
Full of raw, candid clips and scored to a soundtrack that veers across all genres with bands such as Dirty Beaches and Total Slacker, Lost Atlas takes the surf cinema experience way off the map.
"Working with Kai is always fun because you know it's gonna be big," says one of Lost Atlas's standouts Dusty Payne. "This was a fun project to work on because you want to put in your best effort so you can match the best. The world premiere is gonna be sick to see how many people gather to check it out. The movie is epic, too!"
SEE THE TRAILER HERE: http://www.lostatlasmovie.com/
With more than 500,000 people in attendance, the Nike U.S. Open of Surfing promises to be the largest action sports gathering of the summer. Many of the stars of Lost Atlas will be participating both in the competition and attending the premiere, creating the perfect opportunity to celebrate historic surfing simultaneously at the pier and on the big screen.
The world premiere is open to the public and all ages are welcome. The premiere will also feature giveaways, prizes and athlete signings, making it a night to remember for anyone interested in the world's best surfers and the world's best surfing.
What: Kai Neville's Lost Atlas World Premiere
When: Thursday, August 4, 7:30 p.m.
Where: Fifth Street and P.C.H., Huntington Beach (next to the Shorebreak Hotel at The Strand)
Why: Everyone is invited to witness the future of surfing
How: More info at www.lostatlasmovie.com
SURFING magazine is the official storyteller of modern surf culture. We seek out the personalities and ideas that define our community — progressive, authentic and young, with a focus on the experiences and lifestyle that make surfing more than a sport. Travel. Photography. People. Fashion. Music. Art. The magazine is published 12 times per year by Source Interlink Media's GrindMedia, an integrated network of magazines, digital properties, events and television programming. For more information on SURFING magazine, go to www.surfingmagazine.com.
Media giant Source Interlink Media's GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, as well as their standalone websites, GrindMedia is the leading action and adventure sports magazine publisher in the United States.
Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.