KNOWSHOW: Video recaps from the Vancouver trade show.
MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.
Details on Industry Insight.
Editor's note: The Stance name was taken in Canada so the sock company will work under the Instance name there
Vancouver, Canada, July 7th, 2011 — Beginning Spring 2012, Canadians can kick off those winter boots to reveal a new realm of stylistic expression! Garret Louie, co-owner of Timebomb Trading Inc. is proud to announce that Timebomb will be the exclusive Canadian distributor for INSTANCE; an exciting new brand that is revolutionizing the sock industry.
Designed and created in San Clemente, California, INSTANCE represents expression and embraces the spirit of individuality. The intent is to create a commune of creativity and bond of boldness. In short, it’s about a declaration of self.
The sock rebellion known as INSTANCE, was born out of desire and necessity. The INSTANCE product line offers six categories to choose from; casual, performance, art series, reserve, snow and a kid’s line appropriately called ‘Ankle Biters’.
A departure from the old guard, INSTANCE products have a unique style that takes an individualistic approach to a long time commoditized category.
INSTANCE has paired pro-athletes, artists and story-tellers from around the world that embody their own spirit of individuality and self-expression. Punks, poets and personalities whose feats inspire bold individuality.
Collectively, they catalyze the pursuit of creative expression as both a worthy destination and a way of life. From free-thinkers Jason Jessee and ‘the Lizard King’ to riders Andrew Reynolds and Mikey Leblanc, to artists Russ Pope and Don Pendleton, INSTANCE has gathered together a group of connoisseurs who show talent, attitude and energy.
In a review from Bomb Flow Magazine, T.O writes “The collection of foot-warmers by this crew definitely fits with their motto: ‘uncommon threads.’ I enjoy the craftsmanship in materials as well as artwork, and also the variety in price ranges offered. I hate getting a pair of ski socks for Christmas, only to find them falling apart after one season. I truly believe my Stance socks will last a few!!”
Selling coed socks exclusively shows the commitment that INSTANCE has to creating quality product, setting them apart from any other brand on the market today.
Founded in 2010, INSTANCE unravels the spool of convention to create an original canvas worthy of the art it is paired with. A commune of creativity, INSTANCE is dedicated to the spirit of individuality. Celebrate bold expression with free-thinking fabric that becomes thread poetry in motion. Send a crystal clear mixed message that’s silently loud and quietly bold. Designed in San Clemente, worn everywhere. For additional information on INSTANCE socks visit http://www.stance.com/ or www.timebombtrading.com.