Sponsors
Billabong ▼ 0.000 | PPR ▲ +2.20 | American Apparel ▲ +0.015 | The Buckle ▲ +0.19 | Columbia ▲ +0.65 | Deckers Outdoor ▲ +0.47 | Dicks ▲ +0.96 | Foot Locker ▲ +0.56 | Genesco ▲ +0.46 | Iconix Brand Group ▼ -0.10 | Jarden Corp ▲ +0.31 | Nordstrom ▲ +0.95 | Luxottica ▲ +0.61 | Nike ▲ +1.49 | Pacific Sunwear ▼ -0.03 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.16 | VF Corp ▲ +1.12 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.08 | Macys ▲ +1.38 | Tillys ▼ -0.10 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Secretary of Commerce appoints industry veteran

By Press Releases
July 22, 2011 10:27 AM

 

Press Release:

 

Action Sports industry veteran John Bernards has recently been appointed by the Secretary of Commerce and The United States Trade Representative to the Industry Trade Advisory Committee on Consumer Goods (ITAC 4).

 

As a member of ITAC 4, he will be responsible for providing advice to the Department of Commerce and the Office of the U.S. Trade Representative in pursuing trade objectives that reflect the concerns and interests of the private sector.

 

Bernards currently serves as the Executive Director Emeritus to the International Association of Skateboard Companies (IASC) where he held the title of Executive Director for over eight years. He will represent the skateboarding and action sports industries on ITAC where he will serve through 2014.

 

During his term with ITAC 4, Bernards will rely heavily on industry leaders to provide concerns and insight from the manufacturing sector.

 

ITACS are an integral link between industry and the United States Government. They provide a unique public-private forum to ensure industry has a voice in formulating the trade policy of the United States and improving economic opportunities for America’s businesses, workers and consumers.

 

Bernards, who is the President of Bernards Associates, has over forty years experience in the action sports industry. He has a deep knowledge and expertise in nearly every aspect of the industry including international trade, marketing, advertising, licensing, sales, design, merchandising, manufacturing, trade shows and overall financial and operational functions.

 

Before joining IASC, Bernards was President of the largest garment trade show in the world, MAGIC. Prior to that he was the President of Newport Blue, Jimmy Z and Chief Operating Officer of Ocean Pacific.

 

He was the founder and President and Chief Executive Officer of OffShore Sportswear. He started his career in the action sports industry as Vice President, of Hang Ten.

 

For further information Bernards can be contacted at 714 403 1204 or johnbernards@skateboardiasc.org.

 

 


Articles You Might Have Missed