Rocket Dog partners with Momentum in Canada

Press Release:

ROCKET DOG BRANDS, LLC ANNOUNCES PARTNERSHIP WITH MOMENTUM DISTRIBUTION INC FOR CANADIAN DISTRIBUTION

Hayward, CA - July 27, 2011 - Bay Area based Rocket Dog Brands, LLC announces a distribution agreement with Momentum Distribution Inc. Under this exclusive agreement, Momentum Distribution will be Rocket Dog's Canadian distributor of women's footwear with a strong focus on building the brand through effective product segmentation and a clear multi-channel distribution strategy.

"We are very excited to be working with Momentum Distribution to further grow our business and brand in the Canadian market in support of our overall growth strategy.", said Cathy Taylor, Rocket Dog Chief Executive Officer.

"Through this partnership we are able to enhance our brand offerings through new channels of distribution while leveraging the many strengths of Rocket Dog's product offering. We chose Momentum based on their proven success in representing and growing a number of important brands in the Canadian market along including their proven competencies in sales, brand management, customer service and operations."

"Rocket Dog has done an amazing job in creating a diverse range of fun, relaxed fashion footwear with strong brand DNA which has helped the brand establish a solid business in Canada and a strong foundation on which to build upon," said Claude Roy, Momentum Distribution President.

"We at Momentum are looking forward to a growing and developing the Rocket Dog Brand and supporting the company and our retail partners to realize the potential the brand has in the Canadian market."

Momentum is currently marketing and selling Rocket Dog's Spring 2012 collection that will be available in stores starting January 2012.

About Rocket Dog

Based in Bay Area, California with U.S. offices in Los Angeles and New York City and an international headquarters in London, Rocket Dog Brands LLC is a global footwear brand offering women?s, men?s and children?s footwear with distribution in North America, Central America, and throughout Europe. The line is sold at leading department stores, specialty chain and boutiques, board shops and online retailers worldwide with prices ranging from $30 to $198. For more information visit www.rocketdog.com.

About Momentum Distribution Inc.

Based just outside of Montreal, Momentum Distribution Inc. is a Canadian distributor and licensor of leading branded lifestyle, action sportswear and fashion apparel and footwear. Its brand portfolio includes global brand such as Rossignol apparel, Olukai, True Religion, KangaROOS, Horny Toad and many more. Since its creation in 1994, Momentum has formed strong partnerships with national, regional and independent retailers across Canada and is recognized for its brand management, sales/customer service and operational excellence.