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FOOTHILL RANCH, Calif.; July 7, 2011 – Arnette is proud to announce that action sports industry vet Robbie Sell has joined the family as its new Sports Marketing Specialist for the Snowboard, Ski, BMX and Wake categories.
“Robbie brings a solid set of skills, experience and connections to the brand, and he is definitely a valuable addition to our marketing team,” says Arnette Global Brand Manager Joe Freitag.
“Having been a pro athlete and talented photographer with a very creative point of view, Robbie has a unique understanding of how to work with athletes and we can’t wait to see what he’s going to achieve with Arnette.”
Formerly a professional snowboarder, Robbie will manage all aspects of Arnette’s team and event marketing initiatives within the Snowboard, Ski, BMX and Wake programs.
He is an accomplished photographer and maintains many valuable relationships throughout the action sports industry, including strong ties at Fuel TV, ESPN and all the major endemic media outlets. In his new role, Robbie will maximize his efforts by working closely with Arnette’s long-time Team and Events Specialist, Brent Bearden.
“I’ve been a fan of Arnette since I was a kid because several of my all-time favorite snowboarders were on the team back then,” says Robbie.
“Today I’m equally fanning out on the current roster with Devun, Zac, Dustin, Sage, and the rest of the guys. It’s such an amazing group, and I’m really excited to support them while also developing new relationships for Arnette.”
“My marketing concepts fit right in with Arnette’s fun, DIY style, so I couldn’t be happier,” Robbie continues. “And to aspiring pros… send me a tape, and you might get a box!”
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Established in 1992 in the humble surroundings of a one-car garage in Orange County, California, Arnette shades and goggles are found on today’s most influential action sports athletes and lifestyle personalities. Each product is meticulously designed with the highest quality materials, providing lightweight wearability for unmatched comfort and style. Arnette’s distinctive collection is available at action sports and specialty eyewear retailers worldwide.